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SOCIAL AND CULTURAL POLICY AND REGION COMPETITIVENESS (CASE OF ST.-PETERSBURG). / Pashkus , V.; Pashkus, N.

In: Ekonomicko-manažérske spektrum., No. 1, 2013, p. 49-53.

Research output: Contribution to journal › Article › peer-review

Harvard

Pashkus , V & Pashkus, N 2013, 'SOCIAL AND CULTURAL POLICY AND REGION COMPETITIVENESS (CASE OF ST.-PETERSBURG)', Ekonomicko-manažérske spektrum., no. 1, pp. 49-53.

APA

Pashkus , V., & Pashkus, N. (2013). SOCIAL AND CULTURAL POLICY AND REGION COMPETITIVENESS (CASE OF ST.-PETERSBURG). Ekonomicko-manažérske spektrum., (1), 49-53.

Vancouver

Pashkus V, Pashkus N. SOCIAL AND CULTURAL POLICY AND REGION COMPETITIVENESS (CASE OF ST.-PETERSBURG). Ekonomicko-manažérske spektrum. 2013;(1):49-53.

Author

Pashkus , V. ; Pashkus, N. / SOCIAL AND CULTURAL POLICY AND REGION COMPETITIVENESS (CASE OF ST.-PETERSBURG). In: Ekonomicko-manažérske spektrum. 2013 ; No. 1. pp. 49-53.

BibTeX

@article{a5b7b2eaf4e04c09bd4a2a1d55aa008c,
title = "SOCIAL AND CULTURAL POLICY AND REGION COMPETITIVENESS (CASE OF ST.-PETERSBURG)",
abstract = "The article deals with the formation of the cultural brand of the city and study the potential impact that the level of development of the Russian art market, interconnected with the city. The article considers the main approaches to the definition of the brand of the city and the transformation of views on its formation. In this paper, we investigate the possibility of creating a strong cultural brand in St. Petersburg. In this article, the study of the key attributes of the brand of St. Petersburg and their perception of Russian domestic and foreign customers, and developed recommendations for the development of global cultural brand of the city on the basis of the introduction of the model of perfect art market.It is concluded that the formation of the cultural brand of the city is closely linked to the level of development of the art market territory and the formation of a strong cultural brand St. Petersburg requires the introduction of a perfect model of the art market, using the most important attributes of the brand of the city.",
author = "V. Pashkus and N. Pashkus",
year = "2013",
language = "русский",
pages = "49--53",
journal = "Ekonomicko-mana{\v z}{\'e}rske spektrum.",
issn = "1337-0839",
publisher = "EDIS-Zilina University publisher",
number = "1",

}

RIS

TY - JOUR

T1 - SOCIAL AND CULTURAL POLICY AND REGION COMPETITIVENESS (CASE OF ST.-PETERSBURG)

AU - Pashkus , V.

AU - Pashkus, N.

PY - 2013

Y1 - 2013

N2 - The article deals with the formation of the cultural brand of the city and study the potential impact that the level of development of the Russian art market, interconnected with the city. The article considers the main approaches to the definition of the brand of the city and the transformation of views on its formation. In this paper, we investigate the possibility of creating a strong cultural brand in St. Petersburg. In this article, the study of the key attributes of the brand of St. Petersburg and their perception of Russian domestic and foreign customers, and developed recommendations for the development of global cultural brand of the city on the basis of the introduction of the model of perfect art market.It is concluded that the formation of the cultural brand of the city is closely linked to the level of development of the art market territory and the formation of a strong cultural brand St. Petersburg requires the introduction of a perfect model of the art market, using the most important attributes of the brand of the city.

AB - The article deals with the formation of the cultural brand of the city and study the potential impact that the level of development of the Russian art market, interconnected with the city. The article considers the main approaches to the definition of the brand of the city and the transformation of views on its formation. In this paper, we investigate the possibility of creating a strong cultural brand in St. Petersburg. In this article, the study of the key attributes of the brand of St. Petersburg and their perception of Russian domestic and foreign customers, and developed recommendations for the development of global cultural brand of the city on the basis of the introduction of the model of perfect art market.It is concluded that the formation of the cultural brand of the city is closely linked to the level of development of the art market territory and the formation of a strong cultural brand St. Petersburg requires the introduction of a perfect model of the art market, using the most important attributes of the brand of the city.

UR - https://www.elibrary.ru/item.asp?id=28388257

M3 - статья

SP - 49

EP - 53

JO - Ekonomicko-manažérske spektrum.

JF - Ekonomicko-manažérske spektrum.

SN - 1337-0839

IS - 1

ER -

ID: 51731481