Standard

Serial Format of Digital Transmedia Storytelling in Marketing Communications: Theoretical Foundations and Approaches to Typology. / Быкова, Елена Владимировна; Гавра, Дмитрий Петрович; Байкова, Ирина Александровна.

2026 Communication Strategies in Digital Society Seminar (ComSDS) . Institute of Electrical and Electronics Engineers Inc., 2026. p. 87-89.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

Harvard

Быкова, ЕВ, Гавра, ДП & Байкова, ИА 2026, Serial Format of Digital Transmedia Storytelling in Marketing Communications: Theoretical Foundations and Approaches to Typology. in 2026 Communication Strategies in Digital Society Seminar (ComSDS) . Institute of Electrical and Electronics Engineers Inc., pp. 87-89, Communication Strategies in Digital Society 2026, St. Petersburg , Russian Federation, 8/04/26.

APA

Быкова, Е. В., Гавра, Д. П., & Байкова, И. А. (2026). Serial Format of Digital Transmedia Storytelling in Marketing Communications: Theoretical Foundations and Approaches to Typology. In 2026 Communication Strategies in Digital Society Seminar (ComSDS) (pp. 87-89). Institute of Electrical and Electronics Engineers Inc..

Vancouver

Быкова ЕВ, Гавра ДП, Байкова ИА. Serial Format of Digital Transmedia Storytelling in Marketing Communications: Theoretical Foundations and Approaches to Typology. In 2026 Communication Strategies in Digital Society Seminar (ComSDS) . Institute of Electrical and Electronics Engineers Inc. 2026. p. 87-89

Author

Быкова, Елена Владимировна ; Гавра, Дмитрий Петрович ; Байкова, Ирина Александровна. / Serial Format of Digital Transmedia Storytelling in Marketing Communications: Theoretical Foundations and Approaches to Typology. 2026 Communication Strategies in Digital Society Seminar (ComSDS) . Institute of Electrical and Electronics Engineers Inc., 2026. pp. 87-89

BibTeX

@inproceedings{11133c7602314e6894ec213a7bcccff8,
title = "Serial Format of Digital Transmedia Storytelling in Marketing Communications: Theoretical Foundations and Approaches to Typology",
author = "Быкова, {Елена Владимировна} and Гавра, {Дмитрий Петрович} and Байкова, {Ирина Александровна}",
year = "2026",
language = "English",
isbn = "979-8-3315-8177-0",
pages = "87--89",
booktitle = "2026 Communication Strategies in Digital Society Seminar (ComSDS)",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
address = "United States",
note = "Communication Strategies in Digital Society 2026, 2026 ComSDS ; Conference date: 08-04-2026 Through 08-04-2026",
url = "https://ieee.spb.etu.ru/en/home/konferencii/2026/communication-strategies-in-digital-society-seminar-comsds",

}

RIS

TY - GEN

T1 - Serial Format of Digital Transmedia Storytelling in Marketing Communications: Theoretical Foundations and Approaches to Typology

AU - Быкова, Елена Владимировна

AU - Гавра, Дмитрий Петрович

AU - Байкова, Ирина Александровна

PY - 2026

Y1 - 2026

M3 - Conference contribution

SN - 979-8-3315-8177-0

SP - 87

EP - 89

BT - 2026 Communication Strategies in Digital Society Seminar (ComSDS)

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - Communication Strategies in Digital Society 2026

Y2 - 8 April 2026 through 8 April 2026

ER -

ID: 151896524