In our current study psychosemantics principles are used in the development of own method “Father Image", based on the method of semantic differential of Ch.Osgood. Following images are conceptual constructs in the study: Father Image, Self-Image as a father, Real Self-image as a father, Constructive Self-image as a father. The semantic differential provides a measure of 47 signs of the “Father Image”, expressed by bipolar seven-point scale. The 47-sign scales are named with antonym pairs of Russian adjectives and contradictional propositions, which were composed by the modified method of M. Kuhn and T. McPartland and then evaluated by groups of single and married male probationers with and without kids