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Russian restaurant with Japanese cuisine makes foreign markets’ selection: the case of Two Sticks. / Panibratov, A.

In: Asian Case Research Journal, Vol. 16, No. 2, 2012, p. 335-346.

Research output: Contribution to journal › Article

Harvard

Panibratov, A 2012, 'Russian restaurant with Japanese cuisine makes foreign markets’ selection: the case of Two Sticks', Asian Case Research Journal, vol. 16, no. 2, pp. 335-346. https://doi.org/10.1142/S0218927512500149

APA

Panibratov, A. (2012). Russian restaurant with Japanese cuisine makes foreign markets’ selection: the case of Two Sticks. Asian Case Research Journal, 16(2), 335-346. https://doi.org/10.1142/S0218927512500149

Vancouver

Panibratov A. Russian restaurant with Japanese cuisine makes foreign markets’ selection: the case of Two Sticks. Asian Case Research Journal. 2012;16(2):335-346. https://doi.org/10.1142/S0218927512500149

Author

Panibratov, A. / Russian restaurant with Japanese cuisine makes foreign markets’ selection: the case of Two Sticks. In: Asian Case Research Journal. 2012 ; Vol. 16, No. 2. pp. 335-346.

BibTeX

@article{da201d570b684477bddb9324d8d34d48,
title = "Russian restaurant with Japanese cuisine makes foreign markets{\textquoteright} selection: the case of Two Sticks",
abstract = "The case considers the problem of the expansion strategy of the Russian Japanese restaurant Dve Palochki (Two Sticks). The focus of the case is the exploration of the regional and international opportunities for the company, particularly the Chinese market. This case is recommended for discussion in study groups in an international business strategy course when considering the following issues: choosing a foreign market entry strategy; internationalization of SME; the marketing and HR policy of a firm that is in the process of initial internationalization. This case is intended for analysis of the decisions a medium-sized enterprise's management has to make regarding its foreign expansion. Students are expected to examine the problems linked to quality management, the development of marketing activities, the adjustment of the brand concept, and the organizational restructuring. The analysis can be carried out with the following aims: to evaluate the business environment of newly internationalizing firms in th",
keywords = "WOS, SCOPUS, WOS, SCOPUS",
author = "A. Panibratov",
note = "Panibratov, A. Russian restaurant with Japanese cuisine makes foreign markets{\textquoteright} selection: the case of Two Sticks / A. Panibratov // Asian Case Research Journal. - 2012. - Volume 16, № 2. - P. 335-346. ",
year = "2012",
doi = "10.1142/S0218927512500149",
language = "English",
volume = "16",
pages = "335--346",
journal = "Asian Case Research Journal",
issn = "0218-9275",
publisher = "WORLD SCIENTIFIC PUBL CO PTE LTD",
number = "2",

}

RIS

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T1 - Russian restaurant with Japanese cuisine makes foreign markets’ selection: the case of Two Sticks

AU - Panibratov, A.

N1 - Panibratov, A. Russian restaurant with Japanese cuisine makes foreign markets’ selection: the case of Two Sticks / A. Panibratov // Asian Case Research Journal. - 2012. - Volume 16, № 2. - P. 335-346.

PY - 2012

Y1 - 2012

N2 - The case considers the problem of the expansion strategy of the Russian Japanese restaurant Dve Palochki (Two Sticks). The focus of the case is the exploration of the regional and international opportunities for the company, particularly the Chinese market. This case is recommended for discussion in study groups in an international business strategy course when considering the following issues: choosing a foreign market entry strategy; internationalization of SME; the marketing and HR policy of a firm that is in the process of initial internationalization. This case is intended for analysis of the decisions a medium-sized enterprise's management has to make regarding its foreign expansion. Students are expected to examine the problems linked to quality management, the development of marketing activities, the adjustment of the brand concept, and the organizational restructuring. The analysis can be carried out with the following aims: to evaluate the business environment of newly internationalizing firms in th

AB - The case considers the problem of the expansion strategy of the Russian Japanese restaurant Dve Palochki (Two Sticks). The focus of the case is the exploration of the regional and international opportunities for the company, particularly the Chinese market. This case is recommended for discussion in study groups in an international business strategy course when considering the following issues: choosing a foreign market entry strategy; internationalization of SME; the marketing and HR policy of a firm that is in the process of initial internationalization. This case is intended for analysis of the decisions a medium-sized enterprise's management has to make regarding its foreign expansion. Students are expected to examine the problems linked to quality management, the development of marketing activities, the adjustment of the brand concept, and the organizational restructuring. The analysis can be carried out with the following aims: to evaluate the business environment of newly internationalizing firms in th

KW - WOS

KW - SCOPUS

KW - WOS

KW - SCOPUS

U2 - 10.1142/S0218927512500149

DO - 10.1142/S0218927512500149

M3 - Article

VL - 16

SP - 335

EP - 346

JO - Asian Case Research Journal

JF - Asian Case Research Journal

SN - 0218-9275

IS - 2

ER -

ID: 5407871