The research is devoted to the study of ideas about parenthood, their relationship with individualpersonality characteristics. The basic attention is focused on the relationship of ideas about parenthood with
the factors that underlie people's desire for stability or for newness. The analysis of scientific and public
sources revealed two types of discursive ideas about parenthood: traditional and modern. Our task is to
identify how these ideas are shared by ordinary consciousness. 569 respondents, the average age is 31.72;
95.8% are women, 4.2% are men. To achieve the goal of the study the respondents were questioned in
social networks. Data processing and analysis - comparison, dispersion and correlation analyses. Results:
the influence on the concept of parenthood of socio-demographic and psychological factors was described
as well as the features of individuals implementing the modern family model. It was revealed that the vast
majority of respondents share ideas about modern parenthood. There were founded the factors which are
associated with the preference of a modern or traditional model - they are the environment (place of
residence, parents lifestyle of the respondents), values, features of the world picture. The results suggest
that people's attitudes towards family and parenthood models reflect their fundamental position regarding
the acceptance of changes in the modern world.