Cavity-enhanced light scattering from an ultracold gas in an optical lattice constitutes a quantum measurement with a controllable form of the measurement backaction. Time-resolved counting of scattered photons alters the state of the atoms without particle loss implementing a quantum nondemolition measurement. The conditional dynamics is given by the interplay between photodetection events (quantum jumps) and no-count processes. The class of emerging atomic many-body states can be chosen via the optical geometry and light frequencies. Light detection along the angle of a diffraction maximum (Bragg angle) creates an atom-number-squeezed state, while light detection at diffraction minima leads to the macroscopic superposition states (Schrödinger cat states) of different atom numbers in the cavity mode. A measurement of the cavity transmission intensity can lead to atom-number-squeezed or macroscopic superposition states depending on its outcome. We analyze the robustness of the superposition with respect to missed counts and find that a transmission measurement yields more robust and controllable superposition states than the ones obtained by scattering at a diffraction minimum.