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Pun processing in advertising posters: evidence from eye tracking. / Коновалова, Анастасия Алексеевна; Петрова, Татьяна Евгеньевна.

In: Journal of Eye Movement Research, Vol. 16, No. 3, 5, 2023, p. 1-17.

Research output: Contribution to journal › Article › peer-review

Harvard

Коновалова, АА & Петрова, ТЕ 2023, 'Pun processing in advertising posters: evidence from eye tracking', Journal of Eye Movement Research, vol. 16, no. 3, 5, pp. 1-17. https://doi.org/10.16910/jemr.16.3.5

APA

Коновалова, А. А., & Петрова, Т. Е. (2023). Pun processing in advertising posters: evidence from eye tracking. Journal of Eye Movement Research, 16(3), 1-17. [5]. https://doi.org/10.16910/jemr.16.3.5

Vancouver

Коновалова АА, Петрова ТЕ. Pun processing in advertising posters: evidence from eye tracking. Journal of Eye Movement Research. 2023;16(3):1-17. 5. https://doi.org/10.16910/jemr.16.3.5

Author

Коновалова, Анастасия Алексеевна ; Петрова, Татьяна Евгеньевна. / Pun processing in advertising posters: evidence from eye tracking. In: Journal of Eye Movement Research. 2023 ; Vol. 16, No. 3. pp. 1-17.

BibTeX

@article{a09c50c1982b47d98e0e3c29495790f3,
title = "Pun processing in advertising posters: evidence from eye tracking",
keywords = "Eye movement, eye tracking, attention, intermodal processing, pun, polycode text, advertising posters, ambiguity",
author = "Коновалова, {Анастасия Алексеевна} and Петрова, {Татьяна Евгеньевна}",
note = "Konovalova, A. & Petrova, T. (2023). Pun processing in advertising posters: evidence from eye tracking. Journal of Eye Movement Research, 16(3):5. https://doi.org/10.16910/jemr.16.3.5",
year = "2023",
doi = "10.16910/jemr.16.3.5",
language = "English",
volume = "16",
pages = "1--17",
journal = "Journal of Eye Movement Research",
issn = "1995-8692",
publisher = "International Group for Eye Movement Research",
number = "3",

}

RIS

TY - JOUR

T1 - Pun processing in advertising posters: evidence from eye tracking

AU - Коновалова, Анастасия Алексеевна

AU - Петрова, Татьяна Евгеньевна

N1 - Konovalova, A. & Petrova, T. (2023). Pun processing in advertising posters: evidence from eye tracking. Journal of Eye Movement Research, 16(3):5. https://doi.org/10.16910/jemr.16.3.5

PY - 2023

Y1 - 2023

KW - Eye movement

KW - eye tracking

KW - attention

KW - intermodal processing

KW - pun

KW - polycode text

KW - advertising posters

KW - ambiguity

UR - https://bop.unibe.ch/JEMR/article/view/10457

U2 - 10.16910/jemr.16.3.5

DO - 10.16910/jemr.16.3.5

M3 - Article

VL - 16

SP - 1

EP - 17

JO - Journal of Eye Movement Research

JF - Journal of Eye Movement Research

SN - 1995-8692

IS - 3

M1 - 5

ER -

ID: 115716624