The article analyses the task definition and development process of a cloud management system for housing communities and gardening on the example of the implementation of a commercially successful project E-poselok.ru. In the study, the author combines the tasks of IT development and IT management from the perspective of Agile methodology on the one hand and relies on user expectations on the other. The specifics of the research is the possibility to evaluate incoming expectations of consumers and implementation of such expectations in a very low-margin sphere. To draw conclusions about the demand for the digital economy in spheres that are commonly referred to as traditional and technologically backward. The author analyses product consumption hypotheses, provides data and technological solutions for product development in a low budget environment, using cloud technologies, cloud-based SQL and for creating a functional MVP.