Political analysts believe that historically we can observe two interrelated phenomena in the society development. The first is related to the introduction of new content in conventional political forms; the second is associated with the filling of new forms with the traditional content. In our view, the conclusion of political analysts may be practised in the case of political technologies. Political technologies that use different types of effects on individuals and social groups are considered to be a relatively new phenomenon in the world of politics in modern information society. The aim of the article is to clarify whether all the components of modern political technologies are fundamentally new.