TY - JOUR

T1 - Ordinary People in Media: Nowadays Portrait and Digital Perspective

AU - Korkonosenko, Sergey G.

AU - Berezhnaia, Marina A.

PY - 2016

Y1 - 2016

N2 - The authors presented results of the research project “Media discourses on material and ethnic gaps. A comparative study in St Petersburg and Stockholm”. By the content analysis, focus groups and expert interviews methods they have revealed that there is an evident risk to lose substantial matters in traditional media, namely reflection of everyday life which is represented in the common persons’ lives. On the contrary, a review of network initiative projects showed that they create a powerful alternative to mainstream media channels not only at the level of technologies, but at the level of the vital people’ interests. Network projects develop the “people-to-people” model of communication in the new media environment which gains the audience support.

AB - The authors presented results of the research project “Media discourses on material and ethnic gaps. A comparative study in St Petersburg and Stockholm”. By the content analysis, focus groups and expert interviews methods they have revealed that there is an evident risk to lose substantial matters in traditional media, namely reflection of everyday life which is represented in the common persons’ lives. On the contrary, a review of network initiative projects showed that they create a powerful alternative to mainstream media channels not only at the level of technologies, but at the level of the vital people’ interests. Network projects develop the “people-to-people” model of communication in the new media environment which gains the audience support.

KW - Media

KW - ordinary people

KW - everyday life

KW - civil media projects

U2 - 10.21474/IJAR01

DO - 10.21474/IJAR01

M3 - Article

VL - 4

SP - 2118

EP - 2123

JO - International Journal of Advanced Research

JF - International Journal of Advanced Research

SN - 2320-5407

IS - 6

ER -