Regge-Teitelboimembedding gravity is themodified gravity based on a simple string-inspired geometrical principle-our spacetime is considered here as a 4-dimensional surface in a flat bulk. This theory is similar to the recently popular theory of mimetic gravity-the modification of gravity appears in both theories as a result of the change of variables in the action of General Relativity. Embedding gravity, as well as mimetic gravity, can be used in explaining the dark matter mystery since, in both cases, the modified theory can be presented as General Relativity with additional fictitious matter (embedding matter or mimetic matter). For the general case, we obtain the equations of motion of embedding matter in terms of embedding function as a set of first-order dynamical equations and constraints consistent with them. Then, we construct a non-relativistic limit of these equations, in which the motion of embedding matter turns out to be slow enough so that it can play the role of cold dark matter. The non-relativistic embedding matter turns out to have a certain self-interaction, which could be useful in the context of solving the core-cusp problem that appears in the L-Cold Dark Matter (LCDM) model.