Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Network Strategies of a Local Incident Mediatization Agents : Ekaterinburg 2019 Protests Case Study. / Gavra, D.; Bykova, E.; Akimovich, E.; Savitskaya, A.
Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021. ed. / S. Shaposhnikov; L. Sharakhina. Institute of Electrical and Electronics Engineers Inc., 2021. p. 158-161 9422853 (Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
}
TY - GEN
T1 - Network Strategies of a Local Incident Mediatization Agents
T2 - COMMUNICATION STRATEGIES IN DIGITAL SOCIETY (2021 ComSDS)
AU - Gavra, D.
AU - Bykova, E.
AU - Akimovich, E.
AU - Savitskaya, A.
N1 - Conference code: 5
PY - 2021/4/14
Y1 - 2021/4/14
N2 - In the article the analysis of the communication strategies of network agents is provided. Also, the characteristics of their influence on the dynamics of mediatization of a local incident as an event that touches upon the basic needs, interests and/or values of public groups are identified. As a protest case was chosen a situation concerning the construction of a temple on the place of a city park in Yekaterinburg (2019) in the period from 03/19/2017 till 05/07/2019. The purpose of the study is to identify radical communication strategies and tactics in the social network VKontakte, and to specify types of the calls. The authors identify the generators of radical posts and reveal the degree of radicalism of the published calls based on the speech characteristics and an assessment of the involvement degree of supporters and opponents in the protest discourse. The analysis of their quantitative and qualitative characteristics is carried out. The research methodology consists of identifying communication strategies and tactics of network mobilization through qualitative undirected content analysis of posts and comments on the topic of the analyzed incident.
AB - In the article the analysis of the communication strategies of network agents is provided. Also, the characteristics of their influence on the dynamics of mediatization of a local incident as an event that touches upon the basic needs, interests and/or values of public groups are identified. As a protest case was chosen a situation concerning the construction of a temple on the place of a city park in Yekaterinburg (2019) in the period from 03/19/2017 till 05/07/2019. The purpose of the study is to identify radical communication strategies and tactics in the social network VKontakte, and to specify types of the calls. The authors identify the generators of radical posts and reveal the degree of radicalism of the published calls based on the speech characteristics and an assessment of the involvement degree of supporters and opponents in the protest discourse. The analysis of their quantitative and qualitative characteristics is carried out. The research methodology consists of identifying communication strategies and tactics of network mobilization through qualitative undirected content analysis of posts and comments on the topic of the analyzed incident.
KW - case-study
KW - local incident
KW - mediatization
KW - social networks
KW - strategy
UR - http://www.scopus.com/inward/record.url?scp=85106054130&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/2cbdb525-1842-3443-a28a-9bba67253c1d/
U2 - 10.1109/comsds52473.2021.9422853
DO - 10.1109/comsds52473.2021.9422853
M3 - Conference contribution
AN - SCOPUS:85106054130
SN - 9780738145297
T3 - Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021
SP - 158
EP - 161
BT - Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021
A2 - Shaposhnikov, S.
A2 - Sharakhina, L.
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 14 April 2021 through 14 April 2021
ER -
ID: 77311128