TY - GEN

T1 - Netocracy as a Mechanism of Implementing Political Management

AU - Akopov, Grigory

AU - Pashinskaya, Viktoria

PY - 2019/2

Y1 - 2019/2

N2 - Active development of technological processes and quick entrenchment of Internet communication mechanisms into all the spheres of human activity inevitably provided capabilities for formation of a barrier-free communication environment that forms communities out of its participants. Initially, formation of the net community was based upon trust to the resource itself. The development of social networking sites and blogs allowed any Internet user to play a role of media author and to share their experience. Thus, there was a fast shift of accents from the importance of a resource to the importance of the user themselves, the one who creates and communicates the user-generated content. Social discourse starts forming on the foundation of the personal experience of the Internet-media authors. The process of political management was extended with a phenomenon of Consumer-Generated Media (CGM), based upon information media content. This algorithm of shifting management accents witness to a possible new round of development of netocratic management processes and that of netocracy itself.

AB - Active development of technological processes and quick entrenchment of Internet communication mechanisms into all the spheres of human activity inevitably provided capabilities for formation of a barrier-free communication environment that forms communities out of its participants. Initially, formation of the net community was based upon trust to the resource itself. The development of social networking sites and blogs allowed any Internet user to play a role of media author and to share their experience. Thus, there was a fast shift of accents from the importance of a resource to the importance of the user themselves, the one who creates and communicates the user-generated content. Social discourse starts forming on the foundation of the personal experience of the Internet-media authors. The process of political management was extended with a phenomenon of Consumer-Generated Media (CGM), based upon information media content. This algorithm of shifting management accents witness to a possible new round of development of netocratic management processes and that of netocracy itself.

KW - Internet communication

KW - netocracy

KW - network technologies

KW - Networking

KW - blogs

KW - user-generated content

UR - https://www.atlantis-press.com/proceedings/csis-18/55913844

M3 - Conference contribution

SN - 9789462526761

T3 - Advances in Social Science, Education and Humanities Research

BT - International Conference Communicative Strategies of Information Society (CSIS 2018)

ER -