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National Stereotypes in the Discourse of Effective Advertising. / Ерофеева, Ирина Викторовна; Каплина, Светлана Евгеньевна; Дейнека, Ольга Сергеевна.

Language and Technology in the Interdisciplinary Paradigm: Proceedings of the International Conference on Language and Technology in the Interdisciplinary Paradigm (LATIP 2021), 1-3 April, 2021, Novosibirsk & Irkutsk, Russia. European Proceedings, 2021. p. 588-597 (European Proceedings of Social and Behavioural Sciences).

Research output: Chapter in Book/Report/Conference proceedingConference contributionResearchpeer-review

Harvard

Ерофеева, ИВ, Каплина, СЕ & Дейнека, ОС 2021, National Stereotypes in the Discourse of Effective Advertising. in Language and Technology in the Interdisciplinary Paradigm: Proceedings of the International Conference on Language and Technology in the Interdisciplinary Paradigm (LATIP 2021), 1-3 April, 2021, Novosibirsk & Irkutsk, Russia. European Proceedings of Social and Behavioural Sciences, European Proceedings, pp. 588-597, International Conference on Language and Technology in the Interdisciplinary Paradigm, Иркутск, Новосибирск, Russian Federation, 1/04/21. https://doi.org/10.15405/epsbs.2021.12.72

APA

Ерофеева, И. В., Каплина, С. Е., & Дейнека, О. С. (2021). National Stereotypes in the Discourse of Effective Advertising. In Language and Technology in the Interdisciplinary Paradigm: Proceedings of the International Conference on Language and Technology in the Interdisciplinary Paradigm (LATIP 2021), 1-3 April, 2021, Novosibirsk & Irkutsk, Russia (pp. 588-597). (European Proceedings of Social and Behavioural Sciences). European Proceedings. https://doi.org/10.15405/epsbs.2021.12.72

Vancouver

Ерофеева ИВ, Каплина СЕ, Дейнека ОС. National Stereotypes in the Discourse of Effective Advertising. In Language and Technology in the Interdisciplinary Paradigm: Proceedings of the International Conference on Language and Technology in the Interdisciplinary Paradigm (LATIP 2021), 1-3 April, 2021, Novosibirsk & Irkutsk, Russia. European Proceedings. 2021. p. 588-597. (European Proceedings of Social and Behavioural Sciences). https://doi.org/10.15405/epsbs.2021.12.72

Author

Ерофеева, Ирина Викторовна ; Каплина, Светлана Евгеньевна ; Дейнека, Ольга Сергеевна. / National Stereotypes in the Discourse of Effective Advertising. Language and Technology in the Interdisciplinary Paradigm: Proceedings of the International Conference on Language and Technology in the Interdisciplinary Paradigm (LATIP 2021), 1-3 April, 2021, Novosibirsk & Irkutsk, Russia. European Proceedings, 2021. pp. 588-597 (European Proceedings of Social and Behavioural Sciences).

BibTeX

@inproceedings{cb3741e0c3ed4279a5734ff64ef587b8,
title = "National Stereotypes in the Discourse of Effective Advertising",
author = "Ерофеева, {Ирина Викторовна} and Каплина, {Светлана Евгеньевна} and Дейнека, {Ольга Сергеевна}",
note = "6. Erofeeva I.V., Kaplina S.E. National Stereotypes in the Discourse of Effective Advertising // International Conference on Language and Technology in the Interdisciplinary Paradigm (LATIP 2021). P. 588-597. DOI: 10.15405/epsbs.2021.12.72; null ; Conference date: 01-04-2021 Through 03-04-2021",
year = "2021",
doi = "10.15405/epsbs.2021.12.72",
language = "English",
series = "European Proceedings of Social and Behavioural Sciences",
publisher = "European Proceedings",
pages = "588--597",
booktitle = "Language and Technology in the Interdisciplinary Paradigm",
address = "United Kingdom",
url = "http://sib-publish.ru/?hum20&en",

}

RIS

TY - GEN

T1 - National Stereotypes in the Discourse of Effective Advertising

AU - Ерофеева, Ирина Викторовна

AU - Каплина, Светлана Евгеньевна

AU - Дейнека, Ольга Сергеевна

N1 - 6. Erofeeva I.V., Kaplina S.E. National Stereotypes in the Discourse of Effective Advertising // International Conference on Language and Technology in the Interdisciplinary Paradigm (LATIP 2021). P. 588-597. DOI: 10.15405/epsbs.2021.12.72

PY - 2021

Y1 - 2021

U2 - 10.15405/epsbs.2021.12.72

DO - 10.15405/epsbs.2021.12.72

M3 - Conference contribution

T3 - European Proceedings of Social and Behavioural Sciences

SP - 588

EP - 597

BT - Language and Technology in the Interdisciplinary Paradigm

PB - European Proceedings

Y2 - 1 April 2021 through 3 April 2021

ER -

ID: 91753097