The article represents modern media, cultural and social realities in the context of the Mediapolis. European theorists, Roger Silverstone in particular, proposed this effective concept. In essence, it reflects the formation of a new environment for the individual, society, and for their media life. The Mediapolis represents a specific analogue of the real city taken in its media hypostasis. In the article behavior is considered as everyday practices of the individual. Taken together, different aspects of media life comprise the content of the research project “The Modern Russian Media-polis”, the main directions of which are described in the essay.