Research output: Contribution to conference › Paper › peer-review
Media Strategy of Political Identity Building in the Digital Society: The Case of Euronews. / Bykov, Ilya A.
2025. 166-169 Paper presented at 2025 Communication Strategies in Digital Society Seminar (ComSDS), St. Petersburg, Russian Federation.Research output: Contribution to conference › Paper › peer-review
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TY - CONF
T1 - Media Strategy of Political Identity Building in the Digital Society: The Case of Euronews
AU - Bykov, Ilya A.
PY - 2025/4/9
Y1 - 2025/4/9
N2 - The paper examines the problem of constructing European identity using digital media. Identity is defined as a set of ideas about a person’s place in society, the values and behavioral models that are established on the basis of correlating oneself with socially significant cultural reference points and role functions in the public sphere, with social institutions and relationships. In a digital society, digital media play an important role in creating political identity. The report uses a case study method to study the contribution of Euronews to the creation of European identity. The report concludes that a pan-European identity is gradually strengthening, but the role of Euronews in this process is contradictory and is assessed as rather a negative one.
AB - The paper examines the problem of constructing European identity using digital media. Identity is defined as a set of ideas about a person’s place in society, the values and behavioral models that are established on the basis of correlating oneself with socially significant cultural reference points and role functions in the public sphere, with social institutions and relationships. In a digital society, digital media play an important role in creating political identity. The report uses a case study method to study the contribution of Euronews to the creation of European identity. The report concludes that a pan-European identity is gradually strengthening, but the role of Euronews in this process is contradictory and is assessed as rather a negative one.
KW - Euronews
KW - communication strategy
KW - digital media
KW - digital society
KW - identity
KW - political communication
UR - https://www.mendeley.com/catalogue/2a667cba-fa3c-31dd-a347-4581c0d908e7/
U2 - 10.1109/comsds65569.2025.10971290
DO - 10.1109/comsds65569.2025.10971290
M3 - Paper
SP - 166
EP - 169
T2 - 2025 Communication Strategies in Digital Society Seminar (ComSDS)
Y2 - 9 April 2025 through 9 April 2025
ER -
ID: 135855961