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DOI

The article is devoted to identifying the ideas of Kazakh youth about life in Russia, their choice of media sources and evaluation of the obtained information from the viewpoint of reliability. The research material is compared with previous surveys of Kazakhstanis to reveal changes in the dynamics of their attitude towards Russia. The study was conducted in April–May 2021 during the second wave of the Covid-19 pandemic. The purpose of the work is to show the communicative, functional and structural-semiotic media resources used in the construction of the media image of Russia in Kazakhstan. New structural components of the image of Russia after the Ukrainian events have been identified. The conclusion is that, despite the
external information pressure from the Western media, the Kazakh media form an integral model of a positive image of Russia. The study has revealed a high degree of trust in the information of the official and online media of Kazakhstan and Russia. At the same time, the research has shown the necessity to adjust the media image of Russia as a response to external challenges, threats and the enormous information pressure of the united West and the United States, the reduction of external news channels. The creation of an axiological basis of the media image as a component of the respondents' world model and the formation of a positive image of the country should become a priority task of the Russian foreign polic/y
Translated title of the contributionМедиаобраз России в представлении казахстанцев: Европейские труды по социальным и поведенческим наукам
Original languageEnglish
Pages (from-to)799-785
JournalThe European Proceedings of Social & Behavioural Sciences
Volume129
DOIs
StatePublished - 23 Dec 2022
EventEpSBS Social and Cultural Transformations in the Context of Modern Globalism (SCTCMG 2022). Proceedings of the International Conference «Social and Cultural Transformations in the Context of Modern Globalism» (SCTCMG 2022), 19-21 April, 2022, Grozny, Chechen Republic, Russia: roceedings of the International Conference «Social and Cultural Transformations in the Context of Modern Globalism» (SCTCMG 2022), - Грозный, Грозный, Russian Federation
Duration: 19 Apr 202221 Apr 2022
https://www.europeanproceedings.com/book-series/EpSBS/books/vol128-sctcmg-2022

    Research areas

  • : Kazakhstan, media, media image representations, pandemic, Russia, young people, Казахстан, медиа, медиаобраз, молодые люди, представления

    Scopus subject areas

  • Arts and Humanities(all)

ID: 101343988