Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Media Discourse as an Element of Communication Management Strategy. / Мартьянов, Денис Сергеевич; Лукьянова, Галина Владимировна.
Proceedings of the 2023 Communication Strategies in Digital Society Seminar 2023, ComSDS 2023. 2023. p. 74-77.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
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TY - GEN
T1 - Media Discourse as an Element of Communication Management Strategy
AU - Мартьянов, Денис Сергеевич
AU - Лукьянова, Галина Владимировна
PY - 2023/4/12
Y1 - 2023/4/12
N2 - The article examines the peculiarities of the media discourse of the social network Vk.com and the instant messaging service Telegram. The authors consider the media discourse of politicized social media subpublics and channels as a factor that influences communication within the communities of these media. The methods used include discourse analysis of comments on the three key news stories of 2022 and LDA analysis of media discourse, which allow us to determine the criteria of group identity and the tendency to form monological or dialogical models of communication.
AB - The article examines the peculiarities of the media discourse of the social network Vk.com and the instant messaging service Telegram. The authors consider the media discourse of politicized social media subpublics and channels as a factor that influences communication within the communities of these media. The methods used include discourse analysis of comments on the three key news stories of 2022 and LDA analysis of media discourse, which allow us to determine the criteria of group identity and the tendency to form monological or dialogical models of communication.
KW - communication management strategy
KW - group identity
KW - media discourse
KW - online platform
UR - https://www.mendeley.com/catalogue/1a8db55e-4c29-3c16-8855-d0816b85c643/
U2 - 10.1109/ComSDS58064.2023.10130414
DO - 10.1109/ComSDS58064.2023.10130414
M3 - Conference contribution
SN - 9798350320039
SP - 74
EP - 77
BT - Proceedings of the 2023 Communication Strategies in Digital Society Seminar 2023, ComSDS 2023
T2 - 2023 Communication Strategies in Digital Society Seminar
Y2 - 13 April 2023 through 14 April 2023
ER -
ID: 108805252