MARKETING STRATEGIES FOR EDUCATIONAL SERVICES › SPbU Researchers Portal

MARKETING STRATEGIES FOR EDUCATIONAL SERVICES

Research output: Contribution to journal › Article › peer-review

Links

https://progressive-economy.ru/vypusk_1/the-impact-of-gamification-on-consumer-engagement-and-brand-loyalty-in-digital-marketing-strategies-for-educational-services/

DOI

https://doi.org/10.54861/27131211_2025_12_252
Final published version

I.a. Gavrilova
N.a. Kozlova
E.v. Shevchuk

Original language	English
Pages (from-to)	252-274
Journal	Прогрессивная экономика
Issue number	12
DOIs	https://doi.org/10.54861/27131211_2025_12_252
State	Published - 2025
Externally published	Yes

ID: 152304145