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Managing governmental public relations in Russia: Evidences from St. Petersburg. / Bykov, I.A.; Pobedinskiy, I.M.; Achkasova, V.A.; Kuzmin, A.E.

In: International Review of Management and Marketing, Vol. 6, No. Special Issue (S5), 2016, p. 136-142.

Research output: Contribution to journal › Article › peer-review

Harvard

Bykov, IA, Pobedinskiy, IM, Achkasova, VA & Kuzmin, AE 2016, 'Managing governmental public relations in Russia: Evidences from St. Petersburg', International Review of Management and Marketing, vol. 6, no. Special Issue (S5), pp. 136-142.

APA

Bykov, I. A., Pobedinskiy, I. M., Achkasova, V. A., & Kuzmin, A. E. (2016). Managing governmental public relations in Russia: Evidences from St. Petersburg. International Review of Management and Marketing, 6(Special Issue (S5)), 136-142.

Vancouver

Bykov IA, Pobedinskiy IM, Achkasova VA, Kuzmin AE. Managing governmental public relations in Russia: Evidences from St. Petersburg. International Review of Management and Marketing. 2016;6(Special Issue (S5)):136-142.

Author

Bykov, I.A. ; Pobedinskiy, I.M. ; Achkasova, V.A. ; Kuzmin, A.E. / Managing governmental public relations in Russia: Evidences from St. Petersburg. In: International Review of Management and Marketing. 2016 ; Vol. 6, No. Special Issue (S5). pp. 136-142.

BibTeX

@article{f57c1a0ecb3f429a8e8f3fd8f0f8d790,
title = "Managing governmental public relations in Russia: Evidences from St. Petersburg",
abstract = "The paper deals with the problems of media relations management in governmental organizations in Russia. Governmental public relations (PR) became one of the fastest developing areas of the PR-industry in contemporary Russia. The study uses expert survey method in order to unveil true mechanisms of governmental PR in Russia. The authors of the study have interviewed sixteen high-ranking experts. The findings of the study shows that governmental PR in Russia are very well developed in the executive branch of power while it is close to zero in the jurisdictional branch and very weak in the legislative branch of power. Another important result deals with the significant role of governmental financial support to the mass media, which influences governmental PR in the way of corruption and miscommunication with the public.",
keywords = "Public Relations, Governmental Public Relations, Media Relations, Political Communication",
author = "I.A. Bykov and I.M. Pobedinskiy and V.A. Achkasova and A.E. Kuzmin",
year = "2016",
language = "English",
volume = "6",
pages = "136--142",
journal = "International Review of Management and Marketing",
issn = "2146-4405",
publisher = "EconJournals",
number = "Special Issue (S5)",

}

RIS

TY - JOUR

T1 - Managing governmental public relations in Russia: Evidences from St. Petersburg

AU - Bykov, I.A.

AU - Pobedinskiy, I.M.

AU - Achkasova, V.A.

AU - Kuzmin, A.E.

PY - 2016

Y1 - 2016

N2 - The paper deals with the problems of media relations management in governmental organizations in Russia. Governmental public relations (PR) became one of the fastest developing areas of the PR-industry in contemporary Russia. The study uses expert survey method in order to unveil true mechanisms of governmental PR in Russia. The authors of the study have interviewed sixteen high-ranking experts. The findings of the study shows that governmental PR in Russia are very well developed in the executive branch of power while it is close to zero in the jurisdictional branch and very weak in the legislative branch of power. Another important result deals with the significant role of governmental financial support to the mass media, which influences governmental PR in the way of corruption and miscommunication with the public.

AB - The paper deals with the problems of media relations management in governmental organizations in Russia. Governmental public relations (PR) became one of the fastest developing areas of the PR-industry in contemporary Russia. The study uses expert survey method in order to unveil true mechanisms of governmental PR in Russia. The authors of the study have interviewed sixteen high-ranking experts. The findings of the study shows that governmental PR in Russia are very well developed in the executive branch of power while it is close to zero in the jurisdictional branch and very weak in the legislative branch of power. Another important result deals with the significant role of governmental financial support to the mass media, which influences governmental PR in the way of corruption and miscommunication with the public.

KW - Public Relations

KW - Governmental Public Relations

KW - Media Relations

KW - Political Communication

M3 - Article

VL - 6

SP - 136

EP - 142

JO - International Review of Management and Marketing

JF - International Review of Management and Marketing

SN - 2146-4405

IS - Special Issue (S5)

ER -

ID: 7645752