The aim of the paper is to identify the factors of intellectual capital which influence on the competitiveness of retail company. To reach this goal the quantitative survey was conducted under the example of retail company Lenta Ltd. The results of the survey include the factors of IC related to firm's competitiveness: sales staff training program, supplier relationships, product management. The findings were based on the results of empirical research whose data were analyzed by descriptive statistics, cluster analysis and analysis of variance. © 2019 International Business Information Management Association (IBIMA).
Translated title of the contributionВлияние факторов интеллектуального капитала на повышение конкурентоспособности розничных сетей
Original languageEnglish
Title of host publication33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019
Subtitle of host publicationConference proceedings
EditorsKhalid Soliman
Place of PublicationGranada
PublisherIBIMA
Pages2571-2574
ISBN (Print)9780999855126
StatePublished - 11 Apr 2019
Event33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019 - Granada, Spain
Duration: 10 Apr 2019 → 11 Apr 2019

Conference

Conference33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019
Country/TerritorySpain
CityGranada
Period10/04/19 → 11/04/19

    Scopus subject areas

  • Business, Management and Accounting(all)

    Research areas

  • intellectual capital, competitiveness, retail company

ID: 48807121