The paper is summarizing latest results connected with application of the incubation time approach to problems of dynamic fracture of rock materials. Incubation time based fracture criteria for intact media and media with cracks are discussed. Available experimental data on high rate fracture of different rock materials and incubation time based fracture criteria are used in order to evaluate critical parameters of causing fracture in these materials. Previously discovered possibility to optimize (minimize) energy input for fracture is discussed in connection to industrial rock fracture processes. It is shown that optimal value of momentum associated with critical load in order to initialize fracture in rock media does strongly depend on the incubation time and the impact duration. Existence of optimal load shapes minimizing momentum for a single fracturing impact or a sequence of periodic fracturing impacts is demonstrated.