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In Search of Pedosynergy Effect in Teaching International Business Students. / Черенков, Виталий Иванович; Черенкова, Наталия.

In: Journal of International Management Studies, Vol. 15, No. 2, 2015, p. 85-96.

Research output: Contribution to journal › Article › peer-review

Harvard

Черенков, ВИ & Черенкова, Н 2015, 'In Search of Pedosynergy Effect in Teaching International Business Students', Journal of International Management Studies, vol. 15, no. 2, pp. 85-96.

APA

Черенков, В. И., & Черенкова, Н. (2015). In Search of Pedosynergy Effect in Teaching International Business Students. Journal of International Management Studies, 15(2), 85-96.

Vancouver

Черенков ВИ, Черенкова Н. In Search of Pedosynergy Effect in Teaching International Business Students. Journal of International Management Studies. 2015;15(2):85-96.

Author

Черенков, Виталий Иванович ; Черенкова, Наталия. / In Search of Pedosynergy Effect in Teaching International Business Students. In: Journal of International Management Studies. 2015 ; Vol. 15, No. 2. pp. 85-96.

BibTeX

@article{713a4011a6b3419ea64d6fcbd6a40f7c,
title = "In Search of Pedosynergy Effect in Teaching International Business Students",
abstract = "This paper is aimed at presenting the authors' experience to search for better performance of teaching students of economic university (school) in English. The reasons to teach Russian (or other nonanglophone) non-philological but economic students in English and its global nature are highlighted. Successful combinations of pedagogical methods and approaches are categorized as {"}low-tech innovations{"} presented in such creative industries as arts and education that are often missed by academics as well as {"}grand public{"} due to so-called {"}high-tech myopia{"}. The pedosynergy effect is formally defined and its availability is logically justified. Innovative combinations of pedagogical methods and approaches as well as preparing and using joint teaching materials created in cooperation between English and professional (Marketing, Management, etc.) departments are shown as the sources creating the said pedosynergy effect. A modified model of international marketing communications including the concept of {"}filter of the mind{"} is proposed to design the test procedure permitting to assess separately contributions in an integral student performance made by English and professional departments, respectively. This procedure is considered as a tool for measuring the pedosynergy effect expected. Case studies on international business are presented as the best source to create teaching materials for socalled {"}in-parallel{"} teaching in English. Finally, the state of the Art and perspectives for further researches are drafted.",
keywords = "cases, English, “in-parallel teaching”, low-tech innovation, mind filter, pedosynergy effect, teaching materials",
author = "Черенков, {Виталий Иванович} and Наталия Черенкова",
note = "Cherenkov, V. I. In Search of Pedosynergy Effect in Teaching International Business Students/ V. I. Cherenkov, N. I. Cherenkova // Journal of International Management Studies. - 2015. - Volume 15, № 2. - P. 85-96. ",
year = "2015",
language = "English",
volume = "15",
pages = "85--96",
journal = "Journal of International Management Studies",
issn = "1993-1034",
number = "2",

}

RIS

TY - JOUR

T1 - In Search of Pedosynergy Effect in Teaching International Business Students

AU - Черенков, Виталий Иванович

AU - Черенкова, Наталия

N1 - Cherenkov, V. I. In Search of Pedosynergy Effect in Teaching International Business Students/ V. I. Cherenkov, N. I. Cherenkova // Journal of International Management Studies. - 2015. - Volume 15, № 2. - P. 85-96.

PY - 2015

Y1 - 2015

N2 - This paper is aimed at presenting the authors' experience to search for better performance of teaching students of economic university (school) in English. The reasons to teach Russian (or other nonanglophone) non-philological but economic students in English and its global nature are highlighted. Successful combinations of pedagogical methods and approaches are categorized as "low-tech innovations" presented in such creative industries as arts and education that are often missed by academics as well as "grand public" due to so-called "high-tech myopia". The pedosynergy effect is formally defined and its availability is logically justified. Innovative combinations of pedagogical methods and approaches as well as preparing and using joint teaching materials created in cooperation between English and professional (Marketing, Management, etc.) departments are shown as the sources creating the said pedosynergy effect. A modified model of international marketing communications including the concept of "filter of the mind" is proposed to design the test procedure permitting to assess separately contributions in an integral student performance made by English and professional departments, respectively. This procedure is considered as a tool for measuring the pedosynergy effect expected. Case studies on international business are presented as the best source to create teaching materials for socalled "in-parallel" teaching in English. Finally, the state of the Art and perspectives for further researches are drafted.

AB - This paper is aimed at presenting the authors' experience to search for better performance of teaching students of economic university (school) in English. The reasons to teach Russian (or other nonanglophone) non-philological but economic students in English and its global nature are highlighted. Successful combinations of pedagogical methods and approaches are categorized as "low-tech innovations" presented in such creative industries as arts and education that are often missed by academics as well as "grand public" due to so-called "high-tech myopia". The pedosynergy effect is formally defined and its availability is logically justified. Innovative combinations of pedagogical methods and approaches as well as preparing and using joint teaching materials created in cooperation between English and professional (Marketing, Management, etc.) departments are shown as the sources creating the said pedosynergy effect. A modified model of international marketing communications including the concept of "filter of the mind" is proposed to design the test procedure permitting to assess separately contributions in an integral student performance made by English and professional departments, respectively. This procedure is considered as a tool for measuring the pedosynergy effect expected. Case studies on international business are presented as the best source to create teaching materials for socalled "in-parallel" teaching in English. Finally, the state of the Art and perspectives for further researches are drafted.

KW - cases

KW - English

KW - “in-parallel teaching”

KW - low-tech innovation

KW - mind filter

KW - pedosynergy effect

KW - teaching materials

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M3 - Article

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JO - Journal of International Management Studies

JF - Journal of International Management Studies

SN - 1993-1034

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ID: 33211194