Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Imperatives of the Fast and Slow Worlds in Strategic Communications of the Territory. / Taranova, Yuliya V.; Gavra, Dmitrii P.
Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021. ed. / S. Shaposhnikov; L. Sharakhina. Institute of Electrical and Electronics Engineers Inc., 2021. p. 118-121 9422883 (Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
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TY - GEN
T1 - Imperatives of the Fast and Slow Worlds in Strategic Communications of the Territory
AU - Taranova, Yuliya V.
AU - Gavra, Dmitrii P.
N1 - Conference code: 5
PY - 2021/4/14
Y1 - 2021/4/14
N2 - The article is devoted to the interaction of imperatives and technologies of the "fast"and "slow"worlds in relation to the task of managing strategic communications of cities and regions.Fast worlds create technological platforms for self-organization of distributed cognitive and emotional experience gained by digital stakeholders during interaction with a territory. On the other hand, strategic meaning-making for the formation or revitalization of a place brand continues to be the prerogative of the "slow world". The vectors of "long history", traditional culture, architecture, landscapes, etc. work here. The article discusses the communication trends of territories arising in the zones of interference of fast and slow flows of place marketing.In the article the authors present their vision of the current state of the theory of place branding and image-making, based on the analysis of the works of foreign and Russian researchers (S. Anholt, D. Vizgalov, D. Houghton, A. Stevens, M. Kavaratzis, S. Van Gelder, etc.).The article considers the dialectics of the so-called "fast"and "slow worlds"technologies in the sphere of place branding and shows the main directions of theoretical understanding of the changes taking place in this sphere.An approach to the understanding of territorial stakeholders of both fast and slow worlds is substantiated. In this role are active groups of people who have the potential to be included in the communication on the construction of the place brand. And also an attempt is made to differentiate communications with different groups of audiences in the contemporary context and taking into account current trends.
AB - The article is devoted to the interaction of imperatives and technologies of the "fast"and "slow"worlds in relation to the task of managing strategic communications of cities and regions.Fast worlds create technological platforms for self-organization of distributed cognitive and emotional experience gained by digital stakeholders during interaction with a territory. On the other hand, strategic meaning-making for the formation or revitalization of a place brand continues to be the prerogative of the "slow world". The vectors of "long history", traditional culture, architecture, landscapes, etc. work here. The article discusses the communication trends of territories arising in the zones of interference of fast and slow flows of place marketing.In the article the authors present their vision of the current state of the theory of place branding and image-making, based on the analysis of the works of foreign and Russian researchers (S. Anholt, D. Vizgalov, D. Houghton, A. Stevens, M. Kavaratzis, S. Van Gelder, etc.).The article considers the dialectics of the so-called "fast"and "slow worlds"technologies in the sphere of place branding and shows the main directions of theoretical understanding of the changes taking place in this sphere.An approach to the understanding of territorial stakeholders of both fast and slow worlds is substantiated. In this role are active groups of people who have the potential to be included in the communication on the construction of the place brand. And also an attempt is made to differentiate communications with different groups of audiences in the contemporary context and taking into account current trends.
KW - digital communications
KW - fast world
KW - place marketing and branding
KW - region
KW - slow world
KW - strategic communications of the city
KW - territory
UR - http://www.scopus.com/inward/record.url?scp=85105984823&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/b472ee2d-77c6-31da-94e3-41fea4fe5daf/
U2 - 10.1109/comsds52473.2021.9422883
DO - 10.1109/comsds52473.2021.9422883
M3 - Conference contribution
AN - SCOPUS:85105984823
SN - 9780738145297
T3 - Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021
SP - 118
EP - 121
BT - Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021
A2 - Shaposhnikov, S.
A2 - Sharakhina, L.
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - COMMUNICATION STRATEGIES IN DIGITAL SOCIETY (2021 ComSDS)
Y2 - 14 April 2021 through 14 April 2021
ER -
ID: 77311258