The molecular characteristics of polystyrene modified by the Frechet type dendrons of 1–4 generations were studied in tetrahydrofuran by viscometry, isothermal diffusion, electric birefringence, and dynamic and static light scattering. It was shown that dendronized polystyrene molecules whose polymerization degree changes from 1640 to 930 with an increase in the generation number of dendrons occur in the coillike confor-mation. The equilibrium rigidity of macromolecules tends to increase with increasing the generation number of dendrons. The Kuhn segment length grows from 3.9 nm for polystyrene molecules modified by dendrons of the first generation to 23.3 nm for polystyrene molecules carrying dendrons of the fourth generation.