TY - JOUR

T1 - How to Manage Public Condemnation

T2 - Political Scandals in Russia

AU - Lukyanova, Galina

AU - Solovev, Arkadii

N1 - Publisher Copyright: © 2022 (Galina Lukyanova and Arkadii Solovev). Licensed under the Creative Commons Attribution Non-commercial No Derivatives (by-nc-nd). Available at http://ijoc.org

PY - 2022

Y1 - 2022

N2 - The transformation of political communication entails a change in the criteria for evaluating the behavior of political actors, including the violations they commit. This article aims to identify the strategies through which stakeholders influence a scandal, intending to mitigate negative consequences and achieve their own strategic goals. Based on the identified institutional and personal impact on the sequence of scandalous events, we analyze corruption, sex, and power scandals in Russia using the process-tracing method. Besides shifting the agenda through the creation of media leads, the dissemination of protest symbols has proved to be fruitful. The results of the analysis also reveal the advantages of the denial strategy in the Russian context, despite the dominant belief that it is inefficient. Aside from scandal management strategies, we single out contextual factors common to all types of scandals: solidarity, social significance of the offense, and a focus on stereotypes

AB - The transformation of political communication entails a change in the criteria for evaluating the behavior of political actors, including the violations they commit. This article aims to identify the strategies through which stakeholders influence a scandal, intending to mitigate negative consequences and achieve their own strategic goals. Based on the identified institutional and personal impact on the sequence of scandalous events, we analyze corruption, sex, and power scandals in Russia using the process-tracing method. Besides shifting the agenda through the creation of media leads, the dissemination of protest symbols has proved to be fruitful. The results of the analysis also reveal the advantages of the denial strategy in the Russian context, despite the dominant belief that it is inefficient. Aside from scandal management strategies, we single out contextual factors common to all types of scandals: solidarity, social significance of the offense, and a focus on stereotypes

KW - Media effects

KW - Mediated scandal

KW - Political scandal

KW - Process tracing

KW - Russia

KW - Scandal management

KW - Strategy

UR - http://www.scopus.com/inward/record.url?scp=85125058237&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:85125058237

VL - 16

JO - International Journal of Communication

JF - International Journal of Communication

SN - 1932-8036

ER -