Standard
Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries. / Дейнека, Ольга Сергеевна; Cruz-Cárdenas, Jorge; Забелина, Екатерина; Ramos-Galarza, Carlos .
Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021: Lecture Notes in Networks and Systems. ed. / Cliff Sungsoo Shin; Giuseppe Di Bucchianico; Shuichi Fukuda; Yong-Gyun Ghim; Gianni Montagna; Cristina Carvalho. Vol. 260 Springer, Cham. ed. Springer Nature, 2021. p. 878-884 (Lecture Notes in Networks and Systems; Vol. 260).
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Harvard
Дейнека, ОС, Cruz-Cárdenas, J, Забелина, Е & Ramos-Galarza, C 2021,
Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries. in CS Shin, G Di Bucchianico, S Fukuda, Y-G Ghim, G Montagna & C Carvalho (eds),
Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021: Lecture Notes in Networks and Systems. Springer, Cham edn, vol. 260, Lecture Notes in Networks and Systems, vol. 260, Springer Nature, pp. 878-884, 12-th International Conference on Applied Human Factors and Ergonomics, Нью-Йорк, New York, United States,
25/07/21.
https://doi.org/10.1007/978-3-030-80829-7_107
APA
Дейнека, О. С., Cruz-Cárdenas, J., Забелина, Е., & Ramos-Galarza, C. (2021).
Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries. In C. S. Shin, G. Di Bucchianico, S. Fukuda, Y-G. Ghim, G. Montagna, & C. Carvalho (Eds.),
Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021: Lecture Notes in Networks and Systems (Springer, Cham ed., Vol. 260, pp. 878-884). (Lecture Notes in Networks and Systems; Vol. 260). Springer Nature.
https://doi.org/10.1007/978-3-030-80829-7_107
Vancouver
Дейнека ОС, Cruz-Cárdenas J, Забелина Е, Ramos-Galarza C.
Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries. In Shin CS, Di Bucchianico G, Fukuda S, Ghim Y-G, Montagna G, Carvalho C, editors, Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021: Lecture Notes in Networks and Systems. Springer, Cham ed. Vol. 260. Springer Nature. 2021. p. 878-884. (Lecture Notes in Networks and Systems).
https://doi.org/10.1007/978-3-030-80829-7_107
Author
Дейнека, Ольга Сергеевна ; Cruz-Cárdenas, Jorge ; Забелина, Екатерина ; Ramos-Galarza, Carlos . /
Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries. Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021: Lecture Notes in Networks and Systems. editor / Cliff Sungsoo Shin ; Giuseppe Di Bucchianico ; Shuichi Fukuda ; Yong-Gyun Ghim ; Gianni Montagna ; Cristina Carvalho. Vol. 260 Springer, Cham. ed. Springer Nature, 2021. pp. 878-884 (Lecture Notes in Networks and Systems).
BibTeX
@inproceedings{04353165dee84807a05e918c24959bfb,
title = "Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries.",
abstract = "An area of great interest for business is establishing the factors that determine consumer intentions to purchase new technological products. The present study seeks to contribute to this field of research by establishing how the consumer{\textquoteright}s hedonic and utilitarian motivations help explain their purchase intentions. The present study consisted of a survey completed by 725 people in Ecuador (a developing country) and 376 in Russia (an emerging country). The data obtained were analyzed with a multiple regression, with the purchase intentions of five technological products being the variable to be predicted and the two motivations for the use of technologies as the predictor variables. Various demographic variables were introduced as control variables. The results obtained point to a secondary role for demographic variables. On the other hand, and in a consistent manner, hedonic and utilitarian motivations were significant predictors positively associated with purchase intentions in both countries.",
keywords = "Technology Consumer behavior Hedonic motivation Utilitarian motivation Buy intention, Buy intention, Consumer behavior, Hedonic motivation, Technology, Utilitarian motivation",
author = "Дейнека, {Ольга Сергеевна} and Jorge Cruz-C{\'a}rdenas and Екатерина Забелина and Carlos Ramos-Galarza",
note = "Cruz-C{\'a}rdenas J., Zabelina E., Deyneka O., Ramos-Galarza C. (2021) Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries. In: Shin C.S., Di Bucchianico G., Fukuda S., Ghim YG., Montagna G., Carvalho C. (eds) Advances in Industrial Design. AHFE 2021. Lecture Notes in Networks and Systems, vol. 260. Springer, Cham. pp 878-884. https://doi.org/10.1007/978-3-030-80829-7_107; 12-th International Conference on Applied Human Factors and Ergonomics : Advances in Human Factors, Business Management and Leadership. AHFE 2021., AHFE 2021 ; Conference date: 25-07-2021 Through 29-07-2021",
year = "2021",
doi = "10.1007/978-3-030-80829-7_107",
language = "English",
isbn = "978-3-030-80828-0",
volume = "260",
series = "Lecture Notes in Networks and Systems",
publisher = "Springer Nature",
pages = "878--884",
editor = "Shin, {Cliff Sungsoo} and {Di Bucchianico}, Giuseppe and Shuichi Fukuda and Yong-Gyun Ghim and Gianni Montagna and Cristina Carvalho",
booktitle = "Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021",
address = "Germany",
edition = "Springer, Cham",
url = "https://2021.ahfe.org/index.html, https://2021.ahfe.org/",
}
RIS
TY - GEN
T1 - Hedonic and Utilitarian Motivations in Predicting the Buy Intention of Technological Products: A Study in Developing and Emerging Countries.
AU - Дейнека, Ольга Сергеевна
AU - Cruz-Cárdenas, Jorge
AU - Забелина, Екатерина
AU - Ramos-Galarza, Carlos
N1 - Conference code: 12
PY - 2021
Y1 - 2021
N2 - An area of great interest for business is establishing the factors that determine consumer intentions to purchase new technological products. The present study seeks to contribute to this field of research by establishing how the consumer’s hedonic and utilitarian motivations help explain their purchase intentions. The present study consisted of a survey completed by 725 people in Ecuador (a developing country) and 376 in Russia (an emerging country). The data obtained were analyzed with a multiple regression, with the purchase intentions of five technological products being the variable to be predicted and the two motivations for the use of technologies as the predictor variables. Various demographic variables were introduced as control variables. The results obtained point to a secondary role for demographic variables. On the other hand, and in a consistent manner, hedonic and utilitarian motivations were significant predictors positively associated with purchase intentions in both countries.
AB - An area of great interest for business is establishing the factors that determine consumer intentions to purchase new technological products. The present study seeks to contribute to this field of research by establishing how the consumer’s hedonic and utilitarian motivations help explain their purchase intentions. The present study consisted of a survey completed by 725 people in Ecuador (a developing country) and 376 in Russia (an emerging country). The data obtained were analyzed with a multiple regression, with the purchase intentions of five technological products being the variable to be predicted and the two motivations for the use of technologies as the predictor variables. Various demographic variables were introduced as control variables. The results obtained point to a secondary role for demographic variables. On the other hand, and in a consistent manner, hedonic and utilitarian motivations were significant predictors positively associated with purchase intentions in both countries.
KW - Technology Consumer behavior Hedonic motivation Utilitarian motivation Buy intention
KW - Buy intention
KW - Consumer behavior
KW - Hedonic motivation
KW - Technology
KW - Utilitarian motivation
UR - https://link.springer.com/chapter/10.1007/978-3-030-80829-7_107
UR - http://www.scopus.com/inward/record.url?scp=85112158562&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/615f5e86-e03b-3b5e-a230-0b2ce90be8ff/
U2 - 10.1007/978-3-030-80829-7_107
DO - 10.1007/978-3-030-80829-7_107
M3 - Conference contribution
SN - 978-3-030-80828-0
VL - 260
T3 - Lecture Notes in Networks and Systems
SP - 878
EP - 884
BT - Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021
A2 - Shin, Cliff Sungsoo
A2 - Di Bucchianico, Giuseppe
A2 - Fukuda, Shuichi
A2 - Ghim, Yong-Gyun
A2 - Montagna, Gianni
A2 - Carvalho, Cristina
PB - Springer Nature
T2 - 12-th International Conference on Applied Human Factors and Ergonomics
Y2 - 25 July 2021 through 29 July 2021
ER -
