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Global Shifts and Their Impact on Russia-EU Strategic Communication. / Pashentsev, Evgeny .

Strategic Communication in EU-Russia Relations: Tensions, Challenges and Opportunities. ed. / Evgeny Pashentsev. Cham : Palgrave Macmillan Ltd., 2020. p. 259-311.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Harvard

Pashentsev, E 2020, Global Shifts and Their Impact on Russia-EU Strategic Communication. in E Pashentsev (ed.), Strategic Communication in EU-Russia Relations: Tensions, Challenges and Opportunities. Palgrave Macmillan Ltd., Cham, pp. 259-311. https://doi.org/10.1007/978-3-030-27253-1_8

APA

Pashentsev, E. (2020). Global Shifts and Their Impact on Russia-EU Strategic Communication. In E. Pashentsev (Ed.), Strategic Communication in EU-Russia Relations: Tensions, Challenges and Opportunities (pp. 259-311). Palgrave Macmillan Ltd.. https://doi.org/10.1007/978-3-030-27253-1_8

Vancouver

Pashentsev E. Global Shifts and Their Impact on Russia-EU Strategic Communication. In Pashentsev E, editor, Strategic Communication in EU-Russia Relations: Tensions, Challenges and Opportunities. Cham: Palgrave Macmillan Ltd. 2020. p. 259-311 https://doi.org/10.1007/978-3-030-27253-1_8

Author

Pashentsev, Evgeny . / Global Shifts and Their Impact on Russia-EU Strategic Communication. Strategic Communication in EU-Russia Relations: Tensions, Challenges and Opportunities. editor / Evgeny Pashentsev. Cham : Palgrave Macmillan Ltd., 2020. pp. 259-311

BibTeX

@inbook{69fa176732514db092a50452e6bcfda7,
title = "Global Shifts and Their Impact on Russia-EU Strategic Communication",
abstract = "This chapter focuses on the changes in the global economy and geopolitics in the context of great shifts in technologies with special attention to artificial intelligence, robotics, cyborgization and human genetic engineering. Besides the current race of different countries in the development of the existing narrow artificial intelligence, the author analyses different global consequences of possible creation of general artificial intelligence. The author characterizes the current unstable dynamic social equilibrium and the prospect models for future social development. The author also examines the level of adaptation of these new realities, via strategic communication, by the EU and Russia, who are both strategic actors of the current world order ready for future great challenges that promise to transform mankind more radically than has ever happened before.",
keywords = "Global shifts, Sophisticated technologies, Strategic communication, Artificial intelligence, Genetic engineering, the European Union (EU), Russia, The European Union",
author = "Evgeny Pashentsev",
note = "Pashentsev E. (2020) Global Shifts and Their Impact on Russia-EU Strategic Communication. In: Pashentsev E. (eds) Strategic Communication in EU-Russia Relations. Palgrave Macmillan, Cham",
year = "2020",
doi = "10.1007/978-3-030-27253-1_8",
language = "English",
isbn = "9783030272524",
pages = "259--311",
editor = "Evgeny Pashentsev",
booktitle = "Strategic Communication in EU-Russia Relations",
publisher = "Palgrave Macmillan Ltd.",
address = "United Kingdom",

}

RIS

TY - CHAP

T1 - Global Shifts and Their Impact on Russia-EU Strategic Communication

AU - Pashentsev, Evgeny

N1 - Pashentsev E. (2020) Global Shifts and Their Impact on Russia-EU Strategic Communication. In: Pashentsev E. (eds) Strategic Communication in EU-Russia Relations. Palgrave Macmillan, Cham

PY - 2020

Y1 - 2020

N2 - This chapter focuses on the changes in the global economy and geopolitics in the context of great shifts in technologies with special attention to artificial intelligence, robotics, cyborgization and human genetic engineering. Besides the current race of different countries in the development of the existing narrow artificial intelligence, the author analyses different global consequences of possible creation of general artificial intelligence. The author characterizes the current unstable dynamic social equilibrium and the prospect models for future social development. The author also examines the level of adaptation of these new realities, via strategic communication, by the EU and Russia, who are both strategic actors of the current world order ready for future great challenges that promise to transform mankind more radically than has ever happened before.

AB - This chapter focuses on the changes in the global economy and geopolitics in the context of great shifts in technologies with special attention to artificial intelligence, robotics, cyborgization and human genetic engineering. Besides the current race of different countries in the development of the existing narrow artificial intelligence, the author analyses different global consequences of possible creation of general artificial intelligence. The author characterizes the current unstable dynamic social equilibrium and the prospect models for future social development. The author also examines the level of adaptation of these new realities, via strategic communication, by the EU and Russia, who are both strategic actors of the current world order ready for future great challenges that promise to transform mankind more radically than has ever happened before.

KW - Global shifts

KW - Sophisticated technologies

KW - Strategic communication

KW - Artificial intelligence

KW - Genetic engineering

KW - the European Union (EU)

KW - Russia

KW - The European Union

UR - http://www.scopus.com/inward/record.url?scp=85087681621&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/20e4025a-fb23-306f-827e-dbc68bcee8c8/

U2 - 10.1007/978-3-030-27253-1_8

DO - 10.1007/978-3-030-27253-1_8

M3 - Chapter

SN - 9783030272524

SP - 259

EP - 311

BT - Strategic Communication in EU-Russia Relations

A2 - Pashentsev, Evgeny

PB - Palgrave Macmillan Ltd.

CY - Cham

ER -

ID: 48929139