Standard

Genre styles of phatics : PR communication in media discourse. / Prokofeva, N. A.; Vasileva, V. V.

In: SOCIAL SCIENCES (PAKISTAN), Vol. 11, No. 7, 2016, p. 1151-1156.

Research output: Contribution to journal › Article › peer-review

Harvard

Prokofeva, NA & Vasileva, VV 2016, 'Genre styles of phatics: PR communication in media discourse', SOCIAL SCIENCES (PAKISTAN), vol. 11, no. 7, pp. 1151-1156. https://doi.org/10.3923/sscience.2016.1151.1156., https://doi.org/10.3923/sscience.2016.1151.1156

APA

Prokofeva, N. A., & Vasileva, V. V. (2016). Genre styles of phatics: PR communication in media discourse. SOCIAL SCIENCES (PAKISTAN), 11(7), 1151-1156. https://doi.org/10.3923/sscience.2016.1151.1156., https://doi.org/10.3923/sscience.2016.1151.1156

Vancouver

Prokofeva NA, Vasileva VV. Genre styles of phatics: PR communication in media discourse. SOCIAL SCIENCES (PAKISTAN). 2016;11(7):1151-1156. https://doi.org/10.3923/sscience.2016.1151.1156., https://doi.org/10.3923/sscience.2016.1151.1156

Author

Prokofeva, N. A. ; Vasileva, V. V. / Genre styles of phatics : PR communication in media discourse. In: SOCIAL SCIENCES (PAKISTAN). 2016 ; Vol. 11, No. 7. pp. 1151-1156.

BibTeX

@article{e777290aeb244beb89e2a038e7f97a74,
title = "Genre styles of phatics: PR communication in media discourse",
abstract = "The study is devoted to the analysis of phatic genre styles in mass media. This phenomenon allows giving complex description of different discourses. The speech genre is defined by such characteristics as intention, the usage of text patterns existing in national culture, the influence potential of the text realizing. The intention complex researching and main (dominating) intention determining allows singling out original speech genres and specific genre styles in different discourses. In particular, PR communication is represented by informing, persuading and phatic genres. Phatic genre style of PR communication includes some strictly phatic genres such as congratulation and genres combining informative content and phatic form; the latter include by-liner, invitation and letter.",
keywords = "By-liner, Congratulation, Genre style, Invitation, Letter, Phatic, PR communication, Speech genre",
author = "Prokofeva, {N. A.} and Vasileva, {V. V.}",
note = "Prokofeva N. A., Vasileva V. V. Genre Styles of Phatics: PR Communication in Media Discourse (в соавторстве: Prokofeva N. A., Vasileva V. V.). The Social Sciences. Year: 2016. Volume: 11. Issue: 7. Page No.: 1151-1156. DOI: 10.3923/sscience.2016.1151.1156. ",
year = "2016",
doi = "10.3923/sscience.2016.1151.1156.",
language = "English",
volume = "11",
pages = "1151--1156",
journal = "SOCIAL SCIENCES (PAKISTAN)",
issn = "1818-5800",
publisher = "Medwell",
number = "7",

}

RIS

TY - JOUR

T1 - Genre styles of phatics

T2 - PR communication in media discourse

AU - Prokofeva, N. A.

AU - Vasileva, V. V.

N1 - Prokofeva N. A., Vasileva V. V. Genre Styles of Phatics: PR Communication in Media Discourse (в соавторстве: Prokofeva N. A., Vasileva V. V.). The Social Sciences. Year: 2016. Volume: 11. Issue: 7. Page No.: 1151-1156. DOI: 10.3923/sscience.2016.1151.1156.

PY - 2016

Y1 - 2016

N2 - The study is devoted to the analysis of phatic genre styles in mass media. This phenomenon allows giving complex description of different discourses. The speech genre is defined by such characteristics as intention, the usage of text patterns existing in national culture, the influence potential of the text realizing. The intention complex researching and main (dominating) intention determining allows singling out original speech genres and specific genre styles in different discourses. In particular, PR communication is represented by informing, persuading and phatic genres. Phatic genre style of PR communication includes some strictly phatic genres such as congratulation and genres combining informative content and phatic form; the latter include by-liner, invitation and letter.

AB - The study is devoted to the analysis of phatic genre styles in mass media. This phenomenon allows giving complex description of different discourses. The speech genre is defined by such characteristics as intention, the usage of text patterns existing in national culture, the influence potential of the text realizing. The intention complex researching and main (dominating) intention determining allows singling out original speech genres and specific genre styles in different discourses. In particular, PR communication is represented by informing, persuading and phatic genres. Phatic genre style of PR communication includes some strictly phatic genres such as congratulation and genres combining informative content and phatic form; the latter include by-liner, invitation and letter.

KW - By-liner

KW - Congratulation

KW - Genre style

KW - Invitation

KW - Letter

KW - Phatic

KW - PR communication

KW - Speech genre

UR - http://www.scopus.com/inward/record.url?scp=84970003897&partnerID=8YFLogxK

U2 - 10.3923/sscience.2016.1151.1156.

DO - 10.3923/sscience.2016.1151.1156.

M3 - Article

VL - 11

SP - 1151

EP - 1156

JO - SOCIAL SCIENCES (PAKISTAN)

JF - SOCIAL SCIENCES (PAKISTAN)

SN - 1818-5800

IS - 7

ER -

ID: 7570778