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FINANCIAL MODEL FOR EVALUATING COMPANY'S STRATEGY IN PROMOTING INNOVATION. / Petrova, V.; Okulov, V.

ANNUAL GSOM EMERGING MARKETS CONFERENCE-2020 : Conference book. St. Petersburg, 11–18 november 2020. СПб. : Издательство Санкт-Петербургского университета, 2020. p. 405-408.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Harvard

Petrova, V & Okulov, V 2020, FINANCIAL MODEL FOR EVALUATING COMPANY'S STRATEGY IN PROMOTING INNOVATION. in ANNUAL GSOM EMERGING MARKETS CONFERENCE-2020 : Conference book. St. Petersburg, 11–18 november 2020. Издательство Санкт-Петербургского университета, СПб., pp. 405-408, GSOM Emerging Markets Conference -2020, St. Petersburg, Russian Federation, 11/11/20.

APA

Petrova, V., & Okulov, V. (2020). FINANCIAL MODEL FOR EVALUATING COMPANY'S STRATEGY IN PROMOTING INNOVATION. In ANNUAL GSOM EMERGING MARKETS CONFERENCE-2020 : Conference book. St. Petersburg, 11–18 november 2020 (pp. 405-408). Издательство Санкт-Петербургского университета.

Vancouver

Petrova V, Okulov V. FINANCIAL MODEL FOR EVALUATING COMPANY'S STRATEGY IN PROMOTING INNOVATION. In ANNUAL GSOM EMERGING MARKETS CONFERENCE-2020 : Conference book. St. Petersburg, 11–18 november 2020. СПб.: Издательство Санкт-Петербургского университета. 2020. p. 405-408

Author

Petrova, V. ; Okulov, V. / FINANCIAL MODEL FOR EVALUATING COMPANY'S STRATEGY IN PROMOTING INNOVATION. ANNUAL GSOM EMERGING MARKETS CONFERENCE-2020 : Conference book. St. Petersburg, 11–18 november 2020. СПб. : Издательство Санкт-Петербургского университета, 2020. pp. 405-408

BibTeX

@inproceedings{c4c7f220dfe0406583b0ef1e58c7e22e,
title = "FINANCIAL MODEL FOR EVALUATING COMPANY'S STRATEGY IN PROMOTING INNOVATION",
abstract = "The aim of this research is to propose the quantitative model for evaluating the company's strategy in promoting an innovative product. A key feature of the innovation is the emergence of a market for new complementary goods used with innovative product. Both the product and complementary goods are protected by patents and can be manufactured only under license. The model exclusively considers dynamic relationships between the demand for an innovative product and the demand for complements. Then the value of strategy is calculated as the present value of company's cash flows. This model makes it possible to determine the conditions in which one of the strategies becomes the most appropriate and to identify the factors that may influence the choice of the strategy. As an application of the model the strategies for promoting e-readers by Amazon and Sony are analyzed.",
author = "V. Petrova and V. Okulov",
year = "2020",
language = "English",
pages = "405--408",
booktitle = "ANNUAL GSOM EMERGING MARKETS CONFERENCE-2020",
publisher = "Издательство Санкт-Петербургского университета",
address = "Russian Federation",
note = "GSOM Emerging Markets Conference -2020 ; Conference date: 11-11-2020 Through 18-11-2020",
url = "http://gsom.spbu.ru/emc, http://«Human resources and culture within corona-crisis»",

}

RIS

TY - GEN

T1 - FINANCIAL MODEL FOR EVALUATING COMPANY'S STRATEGY IN PROMOTING INNOVATION

AU - Petrova, V.

AU - Okulov, V.

N1 - Conference code: 7

PY - 2020

Y1 - 2020

N2 - The aim of this research is to propose the quantitative model for evaluating the company's strategy in promoting an innovative product. A key feature of the innovation is the emergence of a market for new complementary goods used with innovative product. Both the product and complementary goods are protected by patents and can be manufactured only under license. The model exclusively considers dynamic relationships between the demand for an innovative product and the demand for complements. Then the value of strategy is calculated as the present value of company's cash flows. This model makes it possible to determine the conditions in which one of the strategies becomes the most appropriate and to identify the factors that may influence the choice of the strategy. As an application of the model the strategies for promoting e-readers by Amazon and Sony are analyzed.

AB - The aim of this research is to propose the quantitative model for evaluating the company's strategy in promoting an innovative product. A key feature of the innovation is the emergence of a market for new complementary goods used with innovative product. Both the product and complementary goods are protected by patents and can be manufactured only under license. The model exclusively considers dynamic relationships between the demand for an innovative product and the demand for complements. Then the value of strategy is calculated as the present value of company's cash flows. This model makes it possible to determine the conditions in which one of the strategies becomes the most appropriate and to identify the factors that may influence the choice of the strategy. As an application of the model the strategies for promoting e-readers by Amazon and Sony are analyzed.

UR - https://www.elibrary.ru/item.asp?id=44698119&pff=1

M3 - Conference contribution

SP - 405

EP - 408

BT - ANNUAL GSOM EMERGING MARKETS CONFERENCE-2020

PB - Издательство Санкт-Петербургского университета

CY - СПб.

T2 - GSOM Emerging Markets Conference -2020

Y2 - 11 November 2020 through 18 November 2020

ER -

ID: 92486556