Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Factors Influencing Individual Customers' Trust in Mobile Banking. / Jureviciene, Daiva; Skvarciany, Viktorija.
12TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS. ed. / T Loster; T Pavelka. MELANDRIUM, 2018. p. 751-759.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
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TY - GEN
T1 - Factors Influencing Individual Customers' Trust in Mobile Banking
AU - Jureviciene, Daiva
AU - Skvarciany, Viktorija
PY - 2018
Y1 - 2018
N2 - The paper explores the individual customers' confidence in the mobile baking sector in Lithuania. Skvarciany and Jureviciene (2017b) identified the factors and their sub factors influencing confidence in the banking business. In order to assess the importance of these factors for the mobile banking sector, we used expert evaluation method to distinguish the most important factors and sub factors that could lead to a higher confidence level of commercial banks' individual clients and analytic hierarchy process method for data processing. The experts assigned the factors and sub factors with the weights which show the most important ones in customers' confidence-building process in mobile banking. The results indicate that the key factor influencing customers' confidence in mobile banking in Lithuania is customers' characteristics and the weightiest its sub factor is computer literacy.
AB - The paper explores the individual customers' confidence in the mobile baking sector in Lithuania. Skvarciany and Jureviciene (2017b) identified the factors and their sub factors influencing confidence in the banking business. In order to assess the importance of these factors for the mobile banking sector, we used expert evaluation method to distinguish the most important factors and sub factors that could lead to a higher confidence level of commercial banks' individual clients and analytic hierarchy process method for data processing. The experts assigned the factors and sub factors with the weights which show the most important ones in customers' confidence-building process in mobile banking. The results indicate that the key factor influencing customers' confidence in mobile banking in Lithuania is customers' characteristics and the weightiest its sub factor is computer literacy.
KW - confidence
KW - commercial banks
KW - mobile banking
KW - ACCEPTANCE
M3 - статья в сборнике материалов конференции
SP - 751
EP - 759
BT - 12TH INTERNATIONAL DAYS OF STATISTICS AND ECONOMICS
A2 - Loster, T
A2 - Pavelka, T
PB - MELANDRIUM
Y2 - 6 September 2018 through 8 September 2018
ER -
ID: 43626770