Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review
Evolution of the Russian digital media market: Legitimacy of the illegal. / Storchevoy, Maxim ; Belousov, Konstantin .
Handbook of Business Legitimacy : Responsibility, Ethics and Society . ed. / Jacob Dahl Rendtorff. Cham : Springer Nature, 2020. p. 1427-1441.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review
}
TY - CHAP
T1 - Evolution of the Russian digital media market: Legitimacy of the illegal
AU - Storchevoy, Maxim
AU - Belousov, Konstantin
N1 - Storchevoy, M. Evolution of the Russian digital media market: Legitimacy of the illegal / M. Storchevoy, K. Belousov // Handbook of Business Legitimacy : Responsibility, Ethics and Society. - Springer Nature, 2020. - P. 1427-1441.
PY - 2020
Y1 - 2020
N2 - The chapter explores the difficult search for legitimacy in using unlicensed media content by the Russian social network, VKontakte, and other Russian Internet companies. Russia’s economy and society went through several stages, from complete negligence of intellectual rights to step-by-step shaping of new compromise principles to make consumers to pay at least something and to persuade right holder to accept at least something for music. For a better understanding of the cultural background of this story, we look back to the evolution of Russian intellectual property rights and observe similar “legitimacy of the illegal” phenomenon during several stages of its development. Two important generalizations are: (1) when deciding to act illegally, the actor wants to maximize the happiness of its most important stakeholders, and (2) the decision to change the business model and search for new legitimacy almost never comes from moral arguments, but is always made under external pressure.
AB - The chapter explores the difficult search for legitimacy in using unlicensed media content by the Russian social network, VKontakte, and other Russian Internet companies. Russia’s economy and society went through several stages, from complete negligence of intellectual rights to step-by-step shaping of new compromise principles to make consumers to pay at least something and to persuade right holder to accept at least something for music. For a better understanding of the cultural background of this story, we look back to the evolution of Russian intellectual property rights and observe similar “legitimacy of the illegal” phenomenon during several stages of its development. Two important generalizations are: (1) when deciding to act illegally, the actor wants to maximize the happiness of its most important stakeholders, and (2) the decision to change the business model and search for new legitimacy almost never comes from moral arguments, but is always made under external pressure.
KW - business ethics
KW - COPYRIGHT
KW - INTELLECTUAL PROPERTY RIGHTS
KW - PIRACY
KW - Vkontakte
UR - https://www.elibrary.ru/item.asp?id=44217258
UR - https://www.springerprofessional.de/en/evolution-of-the-russian-digital-media-market-legitimacy-of-the-/18468232
M3 - Chapter
SN - 978-3-319-68845-9
SP - 1427
EP - 1441
BT - Handbook of Business Legitimacy
A2 - Rendtorff, Jacob Dahl
PB - Springer Nature
CY - Cham
ER -
ID: 75881285