Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Emotional stimuli in social media user behavior : Emoji reactions on a news media facebook page. / Smoliarova, Anna S.; Gromova, Tamara M.; Pavlushkina, Natalia A.
Internet Science - 5th International Conference, INSCI 2018, Proceedings. ed. / Svetlana S. Bodrunova. Springer Nature, 2018. p. 242-256 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11193 LNCS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
}
TY - GEN
T1 - Emotional stimuli in social media user behavior
T2 - 5th International Conference on Internet Science, INSCI 2018
AU - Smoliarova, Anna S.
AU - Gromova, Tamara M.
AU - Pavlushkina, Natalia A.
N1 - Conference code: 5th
PY - 2018/1/1
Y1 - 2018/1/1
N2 - Emotions influence cognitive processes such as attention to a Facebook post and lead to behavioral response, such as liking, sharing and commenting. In 2016 Facebook launched a new set of icons indicating emotions in addition to the Like button, therefore the data about emotional stimuli in social media user behavior can be gathered automatically. This study examines user response to the posts published by 18 Facebook pages of Israeli news media in Russian language and investigates relationships between selective, interpretative and productive activities of a news user. We advocate that the usage of Emoji reactions on Facebook media pages is negatively correlated with commenting and sharing. The Love icon is used in the same way as the traditional Like. Posts evoking a Sad reaction are less likely to be commented or shared than posts arousing any other reaction. Second, we measure the congruence between different reactions expressed in a choice of one Emoji icon. The Love icon is used in the most monosemantic way. On the contrary, the post evoking a Wow reaction might be responded with any other Emoji reaction with a moderate degree of probability. Possible meanings of the homogeneity of emotions shared in a media Facebook page community are discussed.
AB - Emotions influence cognitive processes such as attention to a Facebook post and lead to behavioral response, such as liking, sharing and commenting. In 2016 Facebook launched a new set of icons indicating emotions in addition to the Like button, therefore the data about emotional stimuli in social media user behavior can be gathered automatically. This study examines user response to the posts published by 18 Facebook pages of Israeli news media in Russian language and investigates relationships between selective, interpretative and productive activities of a news user. We advocate that the usage of Emoji reactions on Facebook media pages is negatively correlated with commenting and sharing. The Love icon is used in the same way as the traditional Like. Posts evoking a Sad reaction are less likely to be commented or shared than posts arousing any other reaction. Second, we measure the congruence between different reactions expressed in a choice of one Emoji icon. The Love icon is used in the most monosemantic way. On the contrary, the post evoking a Wow reaction might be responded with any other Emoji reaction with a moderate degree of probability. Possible meanings of the homogeneity of emotions shared in a media Facebook page community are discussed.
KW - Emotions
KW - Facebook reactions
KW - News users
KW - User engagement
UR - http://www.scopus.com/inward/record.url?scp=85055838150&partnerID=8YFLogxK
UR - http://www.mendeley.com/research/emotional-stimuli-social-media-user-behavior-emoji-reactions-news-media-facebook-page
U2 - 10.1007/978-3-030-01437-7_19
DO - 10.1007/978-3-030-01437-7_19
M3 - Conference contribution
AN - SCOPUS:85055838150
SN - 9783030014360
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 242
EP - 256
BT - Internet Science - 5th International Conference, INSCI 2018, Proceedings
A2 - Bodrunova, Svetlana S.
PB - Springer Nature
Y2 - 24 October 2018 through 26 October 2018
ER -
ID: 36442112