An approach to the creation of multimedia presentation is described in which presentation is considered as a rational/emotive, logical/imaginative and informatics/compositional formation. Primary attention is given to an artistic structure of the multimedia presentation, the prospects offered by its interactive potential, the interrelation of spatial and temporal organization with the logical organization of an interactive hypertext message, and the relationship between artistic and logical means of expression. Logical construction of multimedia is considered in a five-level system based on a synthesis of the research in the field of information architecture. The system levels are compared with the levels of compositional organization derived from the analysis of empirical material.