The rapid dynamics of current sociocultural processes bring about qualitative changes in the reality structure and ways of denoting reality. These changes can be observed both at the macro and micro levels. They are evident on almost every plane of the cultural space and social life, as well as at the level of everyday practices. The main reasons for this transformation can be defined as the appearance and rapid development of the so-called globalization processes related to boosting communication technologies, de-bordering of the social field, re-interpretation of the core goals and values, modification of art practices and gender positioning, etc. Yet, such things cannot happen if the prevailing type of consciousness stays unchanged. The type of consciousness gets transformed under the influence of the said changes. It influences the reality as such, speeding up, in its turn, the transformation processes. Any changes in the type of consciousness lead to changes in the borders, forms and dimensions of the prevailing individual consciousness. As a rule, we are able to provide an insight into an isolated sphere of cultural reality, no more than that. Current studies (Bell, 1973; Lyotard, 1984) describe this situation as a post-postmodern one. The most farsighted strategy to describe and understand these sociocultural processes is a model of the so-called cluster communities (Rheingold, 2007). It is a basic description model aimed at considering both the reality defragmentation processes and the means of its "regional" incorporation. The cluster phenomenon that can serve as a model of today's reality description emerges against the background of the ever-evolving communication techniques, ideological and political transformations. A cluster is understood as a spatial, temporal and logical event unity forming a personal identity in its participants. This unity is not based on the "classical" hierarchical principle of submission. Being oriented at the historicity and tradition to a lesser extent, it exists rather as a "horizontal" structure of relationships. Thus, if compared to the "classical" cultural space, cluster communities have a principally different foundation. The key thing about cluster description is not our resorting to the logic of information and knowledge but our resorting to the logic of any information acquisition and the form of this information. The "assembled" cluster thus demonstrates the modified and mutated traditional ties of any unification model, that eventually resulting in essential transformations of the basic spheres of reality. The main ontic constitutives undergo transformation. It causes changes in the ways of reality structuring and in the models of existing
Original languageEnglish
Pages (from-to)20
JournalEspacios
Volume39
Issue number40
StatePublished - 2018

    Research areas

  • Conocimiento, Cultura, Culture, Globalización, Globalization, Knowledge, Modern, Moderna, New educational practices, Nuevas prácticas educativas

    Scopus subject areas

  • Business and International Management
  • Management Science and Operations Research
  • Management of Technology and Innovation

ID: 35111984