The article explores the digitalization as the process of increasing use of digital technology in global politics. It particularly focuses on digital diplomacy as an instrument of agenda setting and presence expansion in social networks. Author investigates how state bodies and political leaders communicate on Twitter with regard to 2019 Venezuelan presidential crisis and who promotes the position more successfully. The dataset (n = 9,707,730 tweets) covers the period from December 1, 2018 to March 10, 2019. The results display the existence of phenomenon of “digital diplomacy of (non)-recognition”, the importance of tweeting in native language of target audience, underestimation of the use of hashtags, and, finally, the information domination of supporters of Venezuelan opposition on Twitter. The conclusion of the research is that political communication on Twitter has become an important part of digital diplomacy in crisis situations as it delivers messages quickly and efficiently both to official departments of different countries and to wide international audience.