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Digital Marketing Intermediaries. / Yablonsky, S.

The Proceedings of the 4th International Conference on Contemporary Marketing Issues. 2016. p. 1-6.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research

Harvard

Yablonsky, S 2016, Digital Marketing Intermediaries. in The Proceedings of the 4th International Conference on Contemporary Marketing Issues. pp. 1-6.

APA

Yablonsky, S. (2016). Digital Marketing Intermediaries. In The Proceedings of the 4th International Conference on Contemporary Marketing Issues (pp. 1-6)

Vancouver

Yablonsky S. Digital Marketing Intermediaries. In The Proceedings of the 4th International Conference on Contemporary Marketing Issues. 2016. p. 1-6

Author

Yablonsky, S. / Digital Marketing Intermediaries. The Proceedings of the 4th International Conference on Contemporary Marketing Issues. 2016. pp. 1-6

BibTeX

@inproceedings{ca25002ae3f84d9dadde51bfe5649e51,
title = "Digital Marketing Intermediaries",
abstract = "This conceptual paper aims to collect and analyse the quality and quantity data regarding the current status and prospective evolution of digital marketing intermediaries. The analysis offers classification and examination of the current status of digital marketing ecosystem, proposes definition of the digital marketing multi-sided platform, develops research framework for digital advertising platforms strategical research, comparison, and business models analysis.",
keywords = "digital marketing intermediary taxonomy, digital marketing multi-sided platform, platform business models",
author = "S. Yablonsky",
note = "Yablonsky, S. Digital Marketing Intermediaries / S. Yablonsky // The Proceedings of the 4th International Conference on Contemporary Marketing Issues. – S.l., 2016. – P. 1-6.",
year = "2016",
language = "English",
isbn = "978-952-265-779-4",
pages = "1--6",
booktitle = "The Proceedings of the 4th International Conference on Contemporary Marketing Issues",

}

RIS

TY - GEN

T1 - Digital Marketing Intermediaries

AU - Yablonsky, S.

N1 - Yablonsky, S. Digital Marketing Intermediaries / S. Yablonsky // The Proceedings of the 4th International Conference on Contemporary Marketing Issues. – S.l., 2016. – P. 1-6.

PY - 2016

Y1 - 2016

N2 - This conceptual paper aims to collect and analyse the quality and quantity data regarding the current status and prospective evolution of digital marketing intermediaries. The analysis offers classification and examination of the current status of digital marketing ecosystem, proposes definition of the digital marketing multi-sided platform, develops research framework for digital advertising platforms strategical research, comparison, and business models analysis.

AB - This conceptual paper aims to collect and analyse the quality and quantity data regarding the current status and prospective evolution of digital marketing intermediaries. The analysis offers classification and examination of the current status of digital marketing ecosystem, proposes definition of the digital marketing multi-sided platform, develops research framework for digital advertising platforms strategical research, comparison, and business models analysis.

KW - digital marketing intermediary taxonomy

KW - digital marketing multi-sided platform

KW - platform business models

M3 - Conference contribution

SN - 978-952-265-779-4

SP - 1

EP - 6

BT - The Proceedings of the 4th International Conference on Contemporary Marketing Issues

ER -

ID: 7614187