Motivation composes the backbone of the learning process, being one of the key obstacles for teachers to overcome. Teachers seek to engage students in learning by applying various methods, using different forms of work and interaction patterns. Turning for help to information and communication technology (ICT) seems to be a potential solution of the motivation problem. The use of ICT facilitates the educational process and brings changes in both teaching and learning environment. The present research focuses on assessing the role of augmented reality (AR) technology in teaching English as a foreign language to school students with no prior knowledge of it. The results of the experimental series of lessons prove that AR technology, as a novel approach, personalizes the learning experience, stimulating curiosity and arousing interest in students, therefore boosting motivation and learning outcomes.