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Digital behaviour and personality traits of Generation Z in a global digitalization environment. / Игнатьева, Ольга Анатольевна; Кондратенко, Константин Сергеевич; Толстикова, Ирина; Плетнев, Александр.

Knowledge in the Information Society - Joint Conferences XII Communicative Strategies of the Information Society and XX Professional Culture of the Specialist of the Future. ed. / Daria Bylieva; Alfred Nordmann; Olga Shipunova; Violetta Volkova. Springer Nature, 2021. p. 50-60 (Lecture Notes in Networks and Systems; Vol. 184).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

Harvard

Игнатьева, ОА, Кондратенко, КС, Толстикова, И & Плетнев, А 2021, Digital behaviour and personality traits of Generation Z in a global digitalization environment. in D Bylieva, A Nordmann, O Shipunova & V Volkova (eds), Knowledge in the Information Society - Joint Conferences XII Communicative Strategies of the Information Society and XX Professional Culture of the Specialist of the Future. Lecture Notes in Networks and Systems, vol. 184, Springer Nature, pp. 50-60, Communicative Strategies of Information Societies (CSIS-2020), St Petersburg, Russian Federation, 12/11/20. https://doi.org/10.1007/978-3-030-65857-1_6

APA

Игнатьева, О. А., Кондратенко, К. С., Толстикова, И., & Плетнев, А. (2021). Digital behaviour and personality traits of Generation Z in a global digitalization environment. In D. Bylieva, A. Nordmann, O. Shipunova, & V. Volkova (Eds.), Knowledge in the Information Society - Joint Conferences XII Communicative Strategies of the Information Society and XX Professional Culture of the Specialist of the Future (pp. 50-60). (Lecture Notes in Networks and Systems; Vol. 184). Springer Nature. https://doi.org/10.1007/978-3-030-65857-1_6

Vancouver

Игнатьева ОА, Кондратенко КС, Толстикова И, Плетнев А. Digital behaviour and personality traits of Generation Z in a global digitalization environment. In Bylieva D, Nordmann A, Shipunova O, Volkova V, editors, Knowledge in the Information Society - Joint Conferences XII Communicative Strategies of the Information Society and XX Professional Culture of the Specialist of the Future. Springer Nature. 2021. p. 50-60. (Lecture Notes in Networks and Systems). https://doi.org/10.1007/978-3-030-65857-1_6

Author

Игнатьева, Ольга Анатольевна ; Кондратенко, Константин Сергеевич ; Толстикова, Ирина ; Плетнев, Александр. / Digital behaviour and personality traits of Generation Z in a global digitalization environment. Knowledge in the Information Society - Joint Conferences XII Communicative Strategies of the Information Society and XX Professional Culture of the Specialist of the Future. editor / Daria Bylieva ; Alfred Nordmann ; Olga Shipunova ; Violetta Volkova. Springer Nature, 2021. pp. 50-60 (Lecture Notes in Networks and Systems).

BibTeX

@inproceedings{69a1ce14da914587993043d0eb2ed41b,
title = "Digital behaviour and personality traits of Generation Z in a global digitalization environment",
abstract = "The article deals with the features of digital behaviour of representatives of Generation Z on the example of first-year students of St. Petersburg universi-ties on such parameters as understanding responsibility, attitude to individu-alism and collectivity, instrumental rationality and communication skills. Based on the results of the research conducted in 2019 and the analysis of the focus group of Generation Y representatives, the behavioural image of Generation Z has been compiled, intergenerational analogies have been made, communication characteristics and behavioural models of Generation Z have been revealed. The methodic for this study consists of the following steps. Firstly, this is a focus group to study in detail the ideas of generation Y about next-generation Z and the features of the interaction of Z and the In-ternet environment. Secondly, this is a survey of 300 students of the univer-sities in St. Petersburg, who are representatives of generation Z. Thirdly, this is a comparison of the results of two empirical studies to identify the value characteristics of generation Z and their manifestations in the Internet envi-ronment. To characterize received results we applied for works in the sphere of generation analysis acknowledged from all over the world.",
keywords = "Generation Z, Generation Y, Phygital reality, Digital behaviour., Digital behaviour, Generation Y, Generation Z, Phygital reality",
author = "Игнатьева, {Ольга Анатольевна} and Кондратенко, {Константин Сергеевич} and Ирина Толстикова and Александр Плетнев",
note = "Publisher Copyright: {\textcopyright} 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.; null ; Conference date: 12-11-2020 Through 13-11-2020",
year = "2021",
month = jan,
doi = "10.1007/978-3-030-65857-1_6",
language = "English",
isbn = "9783030658564",
series = "Lecture Notes in Networks and Systems",
publisher = "Springer Nature",
pages = "50--60",
editor = "Daria Bylieva and Alfred Nordmann and Olga Shipunova and Violetta Volkova",
booktitle = "Knowledge in the Information Society - Joint Conferences XII Communicative Strategies of the Information Society and XX Professional Culture of the Specialist of the Future",
address = "Germany",

}

RIS

TY - GEN

T1 - Digital behaviour and personality traits of Generation Z in a global digitalization environment

AU - Игнатьева, Ольга Анатольевна

AU - Кондратенко, Константин Сергеевич

AU - Толстикова, Ирина

AU - Плетнев, Александр

N1 - Publisher Copyright: © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

PY - 2021/1

Y1 - 2021/1

N2 - The article deals with the features of digital behaviour of representatives of Generation Z on the example of first-year students of St. Petersburg universi-ties on such parameters as understanding responsibility, attitude to individu-alism and collectivity, instrumental rationality and communication skills. Based on the results of the research conducted in 2019 and the analysis of the focus group of Generation Y representatives, the behavioural image of Generation Z has been compiled, intergenerational analogies have been made, communication characteristics and behavioural models of Generation Z have been revealed. The methodic for this study consists of the following steps. Firstly, this is a focus group to study in detail the ideas of generation Y about next-generation Z and the features of the interaction of Z and the In-ternet environment. Secondly, this is a survey of 300 students of the univer-sities in St. Petersburg, who are representatives of generation Z. Thirdly, this is a comparison of the results of two empirical studies to identify the value characteristics of generation Z and their manifestations in the Internet envi-ronment. To characterize received results we applied for works in the sphere of generation analysis acknowledged from all over the world.

AB - The article deals with the features of digital behaviour of representatives of Generation Z on the example of first-year students of St. Petersburg universi-ties on such parameters as understanding responsibility, attitude to individu-alism and collectivity, instrumental rationality and communication skills. Based on the results of the research conducted in 2019 and the analysis of the focus group of Generation Y representatives, the behavioural image of Generation Z has been compiled, intergenerational analogies have been made, communication characteristics and behavioural models of Generation Z have been revealed. The methodic for this study consists of the following steps. Firstly, this is a focus group to study in detail the ideas of generation Y about next-generation Z and the features of the interaction of Z and the In-ternet environment. Secondly, this is a survey of 300 students of the univer-sities in St. Petersburg, who are representatives of generation Z. Thirdly, this is a comparison of the results of two empirical studies to identify the value characteristics of generation Z and their manifestations in the Internet envi-ronment. To characterize received results we applied for works in the sphere of generation analysis acknowledged from all over the world.

KW - Generation Z, Generation Y, Phygital reality, Digital behaviour.

KW - Digital behaviour

KW - Generation Y

KW - Generation Z

KW - Phygital reality

UR - http://www.scopus.com/inward/record.url?scp=85101415704&partnerID=8YFLogxK

U2 - 10.1007/978-3-030-65857-1_6

DO - 10.1007/978-3-030-65857-1_6

M3 - Conference contribution

SN - 9783030658564

T3 - Lecture Notes in Networks and Systems

SP - 50

EP - 60

BT - Knowledge in the Information Society - Joint Conferences XII Communicative Strategies of the Information Society and XX Professional Culture of the Specialist of the Future

A2 - Bylieva, Daria

A2 - Nordmann, Alfred

A2 - Shipunova, Olga

A2 - Volkova, Violetta

PB - Springer Nature

Y2 - 12 November 2020 through 13 November 2020

ER -

ID: 71357928