This article is devoted to new paradoxical trends in modern society and on the labor market: deprofessionalization and decorporatization. With the help of corpus-based content analysis, the recognition and use of these concepts was revealed. The fuzziness and ambiguity of these tendencies, the diversity of attempts to conceptualize them are shown. The elements of deprofessionalization are analyzed, such as the crisis of professional ethics and professional identity. The evolution of views on the status of a professional in society and the importance of the profession as such is presented. The authors come to the conclusion that it is necessary to reconstruct professional ethics and identity, taking into account the peculiarities of the postmodern era.