The article presents a philosophical and sociological analysis of processes of cultural globalisation, development of consumer society and the fashion industry in Russia. The authors analyse the social foundations of cultural globalisation. The article examines the influence of cultural globalisation on the process of distribution of symbols of new mass culture. The article analyses the peculiarities of the development of the fashion and entertainment industry in modern Russian society. The article also examines the specific impact of the processes of marketisation and the displacement of national cultures in the system of modern societies.