This article is dedicated to fashionable exhibitions and museum-type corporate art institutions, which are one of the characteristic features of the museum system and one of the most successful development strategies. These can be items of decorative and applied art that reject the usual commercial space and want to occupy a place not just in a museum, but definitely exhibit next to artworks. To understand this problem and the stages of the process of establishing and developing a fashion museum, you need to analyse the experience of the world’s leading museums located in the main fashion centres.