DOI

Mobile instant messaging (MIM) is one of the most influential technologies in society today due to its wide penetration in the world’s population. The present study aims to establish whether two consumer traits, extraversion and novelty seeking, have the potential to explain the intensity of MIM usage by consumers considering its good performance in explaining other consumer behaviors. The present study is based on a survey of 682 adults in Quito, the capital of Ecuador, which is a South American developing country. The data obtained are analyzed with structural equation modeling and establish that while extraversion is not related to the intensity of MIM use, novelty seeking does have a direct and positive effect. This study makes recommendations for business theory and practice.
Original languageEnglish
Title of host publicationAdvances in Human Factors, Business Management and Leadership - Proceedings of the AHFE 2021 Virtual Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, 2021
Subtitle of host publicationAdvances in Human Factors, Business Management and Leadership. AHFE 2021.
EditorsJussi Ilari Kantola, Salman Nazir, Vesa Salminen
PublisherSpringer Nature
Pages181-188
Number of pages8
Volume267
ISBN (Electronic)978-3-030-80876-1
ISBN (Print)978-3-030-80875-4
DOIs
StatePublished - 2021
Event12-th International Conference on Applied Human Factors and Ergonomics: Advances in Human Factors, Business Management and Leadership. AHFE 2021. - Нью-Йорк, США, виртуальная конференция, Нью-Йорк, United States
Duration: 25 Jul 2021 → 29 Jul 2021
Conference number: 12
https://2021.ahfe.org/index.html
https://2021.ahfe.org/

Publication series

NameLecture Notes in Networks and Systems
Volume267
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Conference

Conference12-th International Conference on Applied Human Factors and Ergonomics
Abbreviated titleAHFE 2021
Country/TerritoryUnited States
CityНью-Йорк
Period25/07/21 → 29/07/21
Internet address

    Research areas

  • Consumer behavior, Extraversion, Mobile instant messaging, Novelty seeking, Technology

    Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Signal Processing
  • Control and Systems Engineering
  • Computer Networks and Communications

ID: 84058866