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Consumer behavior as a challenge for foreign retailers` strategic marketing decisions in Russian market. / Воробьева, Ирина Валентиновна; Трофименко, Ольга Юрьевна; Шагова, Наталия Ильинична.

2017. 368-370 Abstract from GSOM Emerging markets conference 2017, St. Petersburg, Russian Federation.

Research output: Contribution to conference › Abstract › peer-review

Harvard

Воробьева, ИВ, Трофименко, ОЮ & Шагова, НИ 2017, 'Consumer behavior as a challenge for foreign retailers` strategic marketing decisions in Russian market', GSOM Emerging markets conference 2017, St. Petersburg, Russian Federation, 5/10/17 - 7/10/17 pp. 368-370. <https://gsom.spbu.ru/files/emc_2017_book_of_abstracts_2.pdf>

APA

Воробьева, И. В., Трофименко, О. Ю., & Шагова, Н. И. (2017). Consumer behavior as a challenge for foreign retailers` strategic marketing decisions in Russian market. 368-370. Abstract from GSOM Emerging markets conference 2017, St. Petersburg, Russian Federation. https://gsom.spbu.ru/files/emc_2017_book_of_abstracts_2.pdf

Vancouver

Воробьева ИВ, Трофименко ОЮ, Шагова НИ. Consumer behavior as a challenge for foreign retailers` strategic marketing decisions in Russian market. 2017. Abstract from GSOM Emerging markets conference 2017, St. Petersburg, Russian Federation.

Author

Воробьева, Ирина Валентиновна ; Трофименко, Ольга Юрьевна ; Шагова, Наталия Ильинична. / Consumer behavior as a challenge for foreign retailers` strategic marketing decisions in Russian market. Abstract from GSOM Emerging markets conference 2017, St. Petersburg, Russian Federation.3 p.

BibTeX

@conference{d8ca15e60cb1477aa902b8dbfefda34f,
title = "Consumer behavior as a challenge for foreign retailers` strategic marketing decisions in Russian market",
author = "Воробьева, {Ирина Валентиновна} and Трофименко, {Ольга Юрьевна} and Шагова, {Наталия Ильинична}",
year = "2017",
language = "English",
pages = "368--370",
note = "GSOM Emerging markets conference 2017, GSOM EMC ; Conference date: 05-10-2017 Through 07-10-2017",
url = "http://gsom.spbu.ru/files/emc_2017_book_of_abstracts.pdf , https://gsom.spbu.ru/gsom/research/conferences/2017/emc5/#17",

}

RIS

TY - CONF

T1 - Consumer behavior as a challenge for foreign retailers` strategic marketing decisions in Russian market

AU - Воробьева, Ирина Валентиновна

AU - Трофименко, Ольга Юрьевна

AU - Шагова, Наталия Ильинична

N1 - Conference code: 5

PY - 2017

Y1 - 2017

M3 - Abstract

SP - 368

EP - 370

T2 - GSOM Emerging markets conference 2017

Y2 - 5 October 2017 through 7 October 2017

ER -

ID: 38337211