This article presents a modern conflictological view of the origin of drug conflict and drug addiction of society in different time periods. This article proposes a possible strategy for overcoming the drug conflict through a "great refusal," based on sorting out the inhumanistic needs planted by the nature of capitalist freedom. The purpose of this article is to draw up an idea of the formation of narcotic drugs within the framework of capitalist society and to determine the causes of narcotic drugs as a social disease of society, to propose a possible solution to this problem. Subject of the study: research on the problem of the narcotics of modern society in the conditions of capitalism. The subject of the study: the process of the formation of narcotic drugs in the conditions of modern capitalism. Methodology: in this work, the author resorted to the method of critical discourse analysis by T. Van Dijk, as a theoretical basis for analyzing literature and discourse on this issue, social antagonisms were considered in the light of the concept of social classes by K.Marx. The scientific novelty of the article is formed around the understanding that raising the topic of the relevance of determining the essence of drug addiction of society and its consequences often replaces the search for possible ways to manage the drug conflict as an inevitable companion of the states of the era of capitalism and post-capitalism. The author of the article emphasizes the importance and relevance of the task for today's modern states - the formation of an adequate drug policy to weaken everything related to illegal drug use.