Research output: Contribution to journal › Article › peer-review
Conceptual Framework of Mass Media Manipulative Models Forming. / Puiu, Yulia Valerievna; Puiu, Daria Anatolevna; Sablin, Ilia Vladimirovich; Georgieva, Elena Savova; Bykov, Aleksey Yuryevich.
In: International Review of Management and Marketing, Vol. 5, No. 1S, 2015, p. 131-136.Research output: Contribution to journal › Article › peer-review
}
TY - JOUR
T1 - Conceptual Framework of Mass Media Manipulative Models Forming
AU - Puiu, Yulia Valerievna
AU - Puiu, Daria Anatolevna
AU - Sablin, Ilia Vladimirovich
AU - Georgieva, Elena Savova
AU - Bykov, Aleksey Yuryevich
PY - 2015
Y1 - 2015
N2 - Nowadays mass media operate, transform and limit information thus becoming the main mechanism of influence in the modern society. State-of-the-art information technologies are used in order to increase the efficiency of government strategies. They help to turn the audience into an object of manipulation. Many theories studying mass media are focused on the influence the media has on its viewer or reader. Development of satellite television and some other media types that have almost unlimited coverage has increased the opportunities of cultural and information expansion. Mass media is extremely necessary during social development, because without its activity it is impossible to evaluate political consciousness, value system and purposes of all levels of the population and to gain public support of social changes. Nowadays there are two basic theoretical models of studying mass media political influence. The first one studies the influence of mass communications on individual behavior and social life in gener
AB - Nowadays mass media operate, transform and limit information thus becoming the main mechanism of influence in the modern society. State-of-the-art information technologies are used in order to increase the efficiency of government strategies. They help to turn the audience into an object of manipulation. Many theories studying mass media are focused on the influence the media has on its viewer or reader. Development of satellite television and some other media types that have almost unlimited coverage has increased the opportunities of cultural and information expansion. Mass media is extremely necessary during social development, because without its activity it is impossible to evaluate political consciousness, value system and purposes of all levels of the population and to gain public support of social changes. Nowadays there are two basic theoretical models of studying mass media political influence. The first one studies the influence of mass communications on individual behavior and social life in gener
KW - mass media
KW - manipulation
KW - mediacracy
KW - media theories
M3 - Article
VL - 5
SP - 131
EP - 136
JO - International Review of Management and Marketing
JF - International Review of Management and Marketing
SN - 2146-4405
IS - 1S
ER -
ID: 5810272