The study of carbon stocks in organic compounds within terrestrial ecosystems allows us to create a pool of potential carbon farming projects. At present, it is essential to assess the economic viability of natural-based solutions in order to develop strategies to encourage small and medium enterprises (SME) and governments to address climate change through specific measures. This article is devoted to the study of the economic efficiency of afforestation projects. The purpose of this study is to evaluate the economic efficiency of the project and, based on NPV sensitivity analysis, to identify the factors affecting economic efficiency. This will make it possible to formulate directions for stimulating the development of afforestation projects using tools to improve their economic efficiency. Based on data on the number of carbon credits issued, their price, and the costs and other revenue associated with the implementation of the afforestation project, a sensitivity analysis of economic efficiency was conducted, highlighting the most significant factors. Given that different tree species are characterized by variable seedling values, planting costs, and sequestration potentials, an afforestation project with the most carbon efficient tree species was selected as a pilot project. Black alder exhibits the most optimal proportion between the volume of carbon units released and the cost of planting trees. A sensitivity analysis of the project’s net present value was conducted in order to ascertain the factors that have the most significant impact on the project’s economic efficiency. These include the discount rate based on the cost of capital and the cost of tree planting. As a result, this article makes recommendations for improving the economic efficiency of afforestation projects for SME. The government’s role in enhancing the economic efficiency of such initiatives entails reducing the cost of capital through a reduction in the key rate or the provision of subsidies for the interest rate on bank credits. An alternative approach involves the granting of subsidies for the cost of tree planting, since the effects can be seen as a series of public goods, such as the creation of recreational areas and increased biodiversity of the ecosystem.