Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
Communicative capital and communicative exploitation in digital society. / Gavra, Dmitrii P.; Dekalov, Vladislav V.
Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018. ed. / S. Shaposhnikov; L. Sharakhina. Vol. 2018-January Institute of Electrical and Electronics Engineers Inc., 2018. p. 22-26.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review
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TY - GEN
T1 - Communicative capital and communicative exploitation in digital society
AU - Gavra, Dmitrii P.
AU - Dekalov, Vladislav V.
PY - 2018/5/4
Y1 - 2018/5/4
N2 - The paper deals with the concept of communicative capitalism as a theoretical framework for analyzing contradictions of digital society. We consider an attention-keeping as a basis for Internet users exploitation and, consequently, for an accumulation of a new type of capital, which is called communicative. In virtual space, inequality in the distribution of communicative capital constitutes a new hierarchy of "exploiters" and "exploited". The first ones are creators of digital spectacle using their recourses to compete for mass attention. The second ones are spectators involved in "presuming" of circulating data flow; in other words, they are communicative laborers. We highlight a new dimension of power applying in computer-mediated networks. Also, we identify new instrumental and discursive practices communicative capitalists use for attracting Internet users' attention, retaining it, and making the process of its monetization routinized and predictable. Such capitalists can furtherly reinvest received money to dominate both economically and politically.
AB - The paper deals with the concept of communicative capitalism as a theoretical framework for analyzing contradictions of digital society. We consider an attention-keeping as a basis for Internet users exploitation and, consequently, for an accumulation of a new type of capital, which is called communicative. In virtual space, inequality in the distribution of communicative capital constitutes a new hierarchy of "exploiters" and "exploited". The first ones are creators of digital spectacle using their recourses to compete for mass attention. The second ones are spectators involved in "presuming" of circulating data flow; in other words, they are communicative laborers. We highlight a new dimension of power applying in computer-mediated networks. Also, we identify new instrumental and discursive practices communicative capitalists use for attracting Internet users' attention, retaining it, and making the process of its monetization routinized and predictable. Such capitalists can furtherly reinvest received money to dominate both economically and politically.
KW - communicative capitalism
KW - communicative exploitation
KW - digital society
UR - http://www.scopus.com/inward/record.url?scp=85050830192&partnerID=8YFLogxK
UR - http://www.mendeley.com/research/communicative-capitaland-communicative-exploitation-digital-society
U2 - 10.1109/COMSDS.2018.8354957
DO - 10.1109/COMSDS.2018.8354957
M3 - Conference contribution
AN - SCOPUS:85050830192
VL - 2018-January
SP - 22
EP - 26
BT - Proceedings of the 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018
A2 - Shaposhnikov, S.
A2 - Sharakhina, L.
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2018 IEEE Communication Strategies in Digital Society Workshop, ComSDS 2018
Y2 - 11 April 2018 through 11 April 2018
ER -
ID: 35910918