We present an analysis of multicolor (U BV RI JH K) observations of the blazar 3C 454.3 made in 2004-2006. We used the light curves compiled at the Turin Observatory from coordinated observations in the framework of the WEBT program. We consider color variations in two time intervals, when an unprecedented strong outburst occurred (2004-2005), and when the object was in a post-eruptive state and a low-amplitude brightness increase was observed (2006). The spectral energy distribution (SED) of the variable component remained the same within each of these intervals, but differed between them. In both cases, this SED followed a power law after correction for extinction, suggesting the variable component has a synchrotron nature. We conclude that the variations in the optical and IR were due to the same variable source. The object's unusual color behavior (the brighter, the redder) was due to an increasing contribution from a variable component that was redder than the constant component (big blue bump).