This chapter discusses business models in a general way and about business models of intermediaries in e-commerce in particular. It provides a broad overview of e-intermediaries, specifies e-intermediary taxonomy, proposes and examines main business models and cases.
Original languageEnglish
Title of host publicationEncyclopedia of E-Commerce Development, Implementation, and Management
Place of PublicationHershey, Pennsylvania
PublisherIGI Global
Chapter5
Pages48-73
Number of pages26
EditionIGI
DOIs
StatePublished - 2016

    Research areas

  • e-Commerce

ID: 50553797